Zona de Azar Brazil – EstrelaBet Announces Sponsorship Agreement with e-Sports Organization Vivo Keyd Stars

Brazil – February 27, 2025 – www.zonadeazar.com Through this new strategic partnership, the EstrelaBet logo will be displayed on the front and shoulder blade of the organization’s team uniforms.

Additionally, EstrelaBet announced its plans to invest in the organization’s infrastructure to strengthen Vivo Keyd Stars, providing top-tier equipment and training to enhance the team’s preparation for the main e-Sports tournaments of the season.

Renan Cavalcanti, CMO of EstrelaBet, commented on the new partnership: “Technology is part of our daily lives at EstrelaBet, and we seek partners who share this DNA. More than just a sponsorship, this partnership reinforces essential values for us and the gaming universe, such as excitement, responsibility, and fun. We are excited to create new experiences and bring the gaming community even closer to other forms of entertainment, such as betting,” explained the executive.

The collaboration also includes exclusive content production and activations, such as interviews and special campaigns on social media.

The operator also highlighted that, according to Esports Charts, a data and analytics company specializing in e-Sports, Vivo Keyd Stars has an active gaming community. Last year, the organization reached 57 million people throughout the championships held during the year.

“We are very happy to renew our partnership with EstrelaBet, a company that has technology and gaming in its DNA. This support will be essential to boost the team’s performance and further strengthen our connection with the gaming community, which is the true heart of e-Sports,” added Hugo Tristão, CEO of Vivo Keyd Stars.

Edited by: @_fonta www.zonadeazar.com