Zona de Azar Brazil – EstrelaBet Gives Up Space on América-MG’s Jersey for Brazil’s Largest Hospital

Brazil.- August 16, 2024 www.zonadeazar.com The main sponsor of the men’s and women’s teams of América-MG, EstrelaBet, has given up the prime space on the under-20 teams’ jerseys to Santa Casa BH.

The hospital is the largest in the country in terms of admissions and will now feature on the category’s uniforms. The change will be in effect for Coelho’s upcoming matches in August.

EstrelaBet complies with new legislation

The measure brings visibility to a cause with a significant social impact. It adheres to new guidelines that regulate betting companies’ advertising activities, which do not allow companies in the sector to advertise in categories involving minors.

Santa Casa BH, which takes over the jersey sponsorship, will incur no costs for the advertising. “To comply with the new legislation, we removed EstrelaBet from the uniforms of América’s under-20 team,” explains Leandro Figueiredo, Head of Sponsorships at EstrelaBet.

“In making this change, we decided to give up the space to support an important and noble cause. The choice of Santa Casa BH was made because it is a project that has a positive impact on the community and needs this visibility,” he added.

The Marketing and Business Director of Coelhão, Marcone Barbosa, praised EstrelaBet’s initiative to offer its space on the American Armor to an institution with such a special history and cause.

“What EstrelaBet did is commendable. Offering its space to place the name of a highly respected institution is important for the people of Minas Gerais. This only reinforces the values we seek in our partners,” he said.

Santa Casa BH receives patients from 100% of the municipalities in Minas Gerais and carries out around 3.5 million treatments per year. The institution stands out as a reference in all medical specialties, with a focus on cardiology, neurosurgery, oncology, pediatrics, and transplants.

The platform is the largest sponsor in the history of the Minas Gerais team

The provider of Santa Casa BH, Roberto Otto Augusto de Lima, thanks EstrelaBet for giving up this important space to the guardian of the state’s health and for fostering this partnership between Santa Casa BH and América-MG.

“EstrelaBet is bringing together two institutions committed to the people of Minas Gerais, each in its area of expertise. So, having our brand on the uniform of a young and promising team like América’s under-20 is an honor. Furthermore, it is a recognition of our mission to provide top-quality healthcare for everyone.”

“Therefore, as the most relevant healthcare institution in Minas Gerais, being embraced by one of the state’s most traditional clubs shows how much we are loved and admired by the entire community of Minas Gerais,” highlights the provider.

The gaming platform, responsible for the largest sponsorship in the history of América-MG, will maintain its presence in other professional categories until the end of 2024. But Santa Casa BH will remain with the under-20 category, supporting Coelho in the Brazilian and Minas Gerais championships. Source

Edited by: @_fonta www.zonadeazar.com