Brazil.- 08th January 2024 www.zonadeazar.com On December 29, 2023, the National Advertising Self-Regulation Council (CONAR), a civil society organization that proposes ethical standards and guidelines for advertising activity in Brazil, published its guidelines for advertising related to the sports betting sector (Annex X of the Brazilian Advertising Self-Regulation Code).
In light of this event, we have prepared this information memorandum, which contains the consolidation of the main guidelines on advertising in the sports betting sector currrently in force in Brazil.
In addition to the rules recently published by CONAR, the advertising rules set out in Law No. 14.790/2023 (which regulated fixed-odds betting, published on December 30, 2023) and in Normative Ordinance No. 1.330/2023 of the Ministry of Finance have been included. At the end of this document, a summary of CONAR’s guidelines, published by the organization itself, has also been attached.
These guidelines should be taken into account when carrying out any marketing and advertising campaigns in the sports betting sector, including with the participation of digital influencers.
Should you require any further clarification, MYLaw Team remains at your complete disposal.
Check out the Maia Yoshiyasu Advogados informative memorandum on the subject, in Portuguese and English: https://lnkd.in/dTsXvqFG