Brazil.- June 29, 2022 www.zonadeazar.com NeoGames expands into the Latin America market after success in North America and Europe.
NeoGames will partner with Intralot do Brasil to provide iLottery and online sports betting solutions in Latin America. This multi-year turnkey project is the company’s first cooperation with BtoBet, its recently acquired sports betting platform.
Intralot has operated the lottery for Loteria Mineira for over 10 years. Loteria Mineira is the official lottery in Brazil’s second-largest state, Minas Gerais.
The agreement with Intralot do Brasil, which is owned by SAGA Business Intelligence, after acquiring the local company and operations in 2021 from Intralot S.A, marks NeoGames’ entry into this market.
NeoGames will provide Intralot with sports betting solutions and services from Aspire Global’s BtoBet but will be tailored for the Brazilian market. The digital solution is expected to build on the existing retail lottery and digital keno program in the state.
NeoGames CEO Moti Malul said: “Working with the professional team at Intralot do Brasil, we are truly excited to support the goals of Loteria Mineira. By delivering our industry-leading platform, comprehensive player-focused services, and market-proven games, as well as leveraging our advanced online sports betting solutions BtoBet, we are beginning to demonstrate one of the key strategic benefits for our recent acquisition of Aspire Global.”
Malul added: “By early next year, we will provide online lottery and sports betting players in Minas Gerais with an exceptional online gaming experience. We hope to serve as a strong partner to Intralot do Brasil in helping them achieve continued success in Minas Gerais, while simultaneously supporting our near and long-term objectives in Brazil and throughout Latin America.”
SAGA Business Intelligence was first founded in 2007 with a focus on traffic technology, transportation, and lottery business in Brazil. In partnership with Intralot S.A., it developed its first official lottery operation.
In 2020, it acquired the shares of Intralot S.A. and became the owner of Intralot do Brasil. During the same year, it launched its flagship game, Keno Minas.
Intralot do Brasil CEO and Owner, Sérgio Alvarenga, said: “As a leader in the Brazilian Lottery market, we are delighted to join forces with NeoGames in a partnership that is intended to provide our players with a comprehensive digital program that will expand and enhance our content and services offerings in Minas Gerais to new and exciting areas, such as online instant games and online sports betting.”