Zona de Azar Brazil – Sportradar Launches Advertising Feature with Artificial Intelligence

Brazil – November 29, 2024 – www.zonadeazar.com Sportradar, a sports data aggregation company, announced the launch of Generative AI Audio, a solution integrated with the multi-channel marketing service ad:s.

This technology uses generative artificial intelligence to create personalized, real-time audio ads targeted at sports betting operators and online gaming companies. The feature combines live data with AI tools, enabling creative campaigns during live sporting events.

“Sports fans and bettors are increasingly consuming audio content, with the audience growing more than 1000% in the past seven years,” explained Niki Beier, Senior Vice President of Marketing Services at Sportradar.

“Our generative AI technology provides a sophisticated yet easy-to-use solution for sportsbooks and casinos. They can integrate audio ads into their acquisition and branding campaigns, reaching more customers with relevant real-time audio messages, without the need for high production costs or creative teams.”

Generative AI Audio will be available to operators using ad:s, following the recent integration of paid search into the service.

Sportradar: Expansion with Paid Search in ad:s

In early 2024, Sportradar added paid search to ad:s, allowing operators to expand their reach and acquire new customers. This feature overcomes limitations associated with outdated SEO practices, offering greater relevance for ads and expanding search coverage.

The company’s technological innovations reflect its leadership strategy, driven by the recent appointment of Behshad Behzadi as Chief Technology and Artificial Intelligence Officer. With over 18 years of experience at Google, Behzadi leads the adoption of AI and other advanced technologies to enhance the company’s services.

Edited by: @_fonta www.zonadeazar.com