Zona de Azar Malta – Affilka by SOFTSWISS Doubled Its Affiliate GGR in 1H 2024

Malta.- August 23, 2024 www.zonadeazar.com Affilka by SOFTSWISS is currently working with over 375 brands, demonstrating stable growth during the first half of 2024 compared to the same period in 2023.

An analysis of the product’s financial metrics reveals that the affiliates’ Gross Gaming Revenue (GGR) doubled during this time.

Additionally, player deposits increased 2.3 times, and affiliate payments showed a year-on-year growth of nearly 60% in the first half of the year.

The growing metrics indicate the increasing impact of affiliate marketing, which will gain even more demand with the development of the iGaming sector. Recent trends in affiliate marketing include performance-based commissions, an increasing focus on relationships with influencers, and the impact of AI.

The high degree of customization and ease of use of Affilka by SOFTSWISS, combined with personalized features and an intuitive design, attracts users and enhances the affiliate experience.

During the first half of 2024, more than 65,000 new affiliate accounts were registered, representing nearly a quarter of all accounts on the platform. This indicator increased by 50.9% compared to the first half of the previous year.

New player registrations grew by 77% in the first half of 2024 compared to the same period last year. In absolute terms, the metric exceeded 17.9 million during the analyzed period. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period last year.

Recognizing the vital role of affiliate marketing in succeeding in a rapidly evolving iGaming landscape, we strive to offer exceptional service that meets the needs and expectations of our clients. The current performance of the product reveals stable and continuous growth, highlighting our dedication to innovation and enriching the user experience.

Anastasia Borovaya Director, Affilka by SOFTSWISS

The first half of the year brought notable recognition for the Affilka by SOFTSWISS team. The product won the Affiliate Software Supplier award at the prestigious EGR B2B Awards 2024. Industry experts in Asia recognized the company’s affiliate management software as the Best Affiliate Marketing Solution in the market.

Edited by: @_fonta www.zonadeazar.com