Zona de Azar Malta – GiG: Sweepstakes Casinos Sweep the World
Malta.- November 26, 2024 www.zonadeazar.com GiG (Gaming Innovation Group) has reported significant growth in its media division, Gentoo Media, marking a successful year of transformation following a series of strategic acquisitions. The company’s performance in the second quarter of 2024 highlights a period of expansion, with revenue reaching €30 million, a 39% increase from €22 million in Q2 of 2023. This milestone marks the 14th consecutive year of record revenue for the company, reflecting the positive impact of its ongoing transformation and the continued growth of its rebranded standalone media business.
Group CEO Richard Carter shared with investors that the company’s strategic enablers, including successful mergers and acquisitions (M&A), have been key to its growth trajectory. Notably, the acquisitions of AskGamblers and KaFe Rocks have provided a significant boost to the company’s position in the online gambling space. These deals, alongside other strategic expansions, are set to keep the momentum going, especially in the second half of the year as GiG benefits from the ongoing contributions of Titan SEO and the CasinoMeister community.
As sweepstake casinos’ popularity spread, they are becoming popular worldwide. Everyone can now enjoy the unique aspects of an online sweepstake casino (source: https://listofsweepstakescasinos.com). Gamers cannot wager real money on these sites, which eliminates the financial risk normally associated with online casinos. Instead, these platforms give gamers a place to practice casino games and socialize with other players.
CEO Carter emphasized that this opportunity is not limited to North America, with potential markets in Europe and beyond beginning to show interest in this new type of digital gaming.
A core part of this growth strategy has been GiG’s investment in new technologies and platforms, such as the SweepX social casino platform. According to Carter, SweepX has played a crucial role in expanding the company’s addressable market and is expected to begin contributing to revenue in the latter part of 2024. The platform has already seen success in the US and is positioned to capitalize on a growing appetite for sweepstake-style gaming.
GiG’s Chairman, Mikael Riese Harstad, also addressed the market’s growing interest in sweepstakes, revealing that the company has signed a partnership with one of the largest land-based casino operators to bring its SweepX platform to a broader audience. Harstad expressed confidence that sweepstake opportunities would continue to expand beyond the US, signaling the potential for international growth in this segment. The company’s belief in the potential of the sweepstakes market aligns with its broader strategy to move away from reliance on “exotic markets” and focus more on the stable and rapidly growing North American and European sectors.
In addition to the success of its media business, GiG is in the process of completing a strategic split into two independent, publicly listed entities: Gentoo Media and GiG Platform. This restructuring, set to be finalized by the end of September 2024, is intended to streamline operations and allow each entity to focus on its respective core markets. Despite some challenges faced by GiG’s Platform & Sportsbook division, which saw a 21% decline in revenues to €7.3 million for Q2, the company remains confident that both Gentoo Media and GiG Platform will continue to thrive as separate entities moving forward.
The restructuring process follows a series of changes in both external market conditions and internal organizational shifts. However, GiG Media remains steadfast in its commitment to long-term success. Ever since Richard Carte became CEO, he highlighted the company’s focus on data-driven strategies, cutting-edge technical infrastructure, and deep expertise in the iGaming sector as key drivers for future growth. As the company continues to expand its presence in global markets, it is poised to take advantage of the growing demand for new types of gaming experiences, particularly within the sweepstake and social casino sectors.
With its growing portfolio of brands and platforms, GiG is positioned to maintain its role as a major player in the global iGaming industry, with a particular focus on leveraging new technologies and acquisitions to expand its market reach and revenue potential.
Edited by @pererarte www.zonadeazar.com
