Zona de Azar Mexico – VERSUSbet, New Official Regional Partner in Mexico of FC Bayern

Mexico.- July 19, 2024 www.zonadeazar.com  FC Bayern Munich and VERSUSbet, a Spanish sports betting and online casino company, today announced an alliance between the 33-time German champion and the sports betting company.

FC Bayern Executive Board Member Dr. Michael Diederich: “We are pleased to announce that VERSUSbet will be our official regional partner in Mexico.  As we advance our internationalization strategy, partnering with the best brands in the regional markets is of extremely important for our continued growth.”

Thanks to the multi-year agreement, VERSUSbet will use the brand, have match experiences and access to legends, as well as be present on FC Bayern’s Bundesliga match broadcasts. This will be done for the purpose of promoting their recently launched betting site in Mexico.

Alejandro Torralba, director of the Online Division of Grupo Orenes, a business group of which VERSUSbet is a part, “today is one of the most important days in our history, we are very proud to be part of the group of FC Bayern allies. It is a privilege and we are proud to meet the high quality standards of one of the clubs with the most titles, history and importance in football and, therefore, become long-term strategic partners. At VERSUSbet, we will continue working to make FC Bayern a success. even more important and consolidated its expansion throughout Latin America.

FC Bayern General Director for the Americas, Dee Kundra: “FC Bayern has a strong presence in Latin America, which is one of the reasons why VERSUSbet chose to enter the Mexican market with our club. With almost 125 years of history, FC Bayern prides itself on carrying out responsible business practices and it is important to partner with brands that reflect the same.

The Marketing Director of Orenes Grupo, Fernando Mármol, highlighted that “this agreement represents a strategic alliance with one of the most important clubs in the world. FC Bayern has an impeccable track record and a social mass that makes it one of the clubs benchmark sports games around the world and that is becoming stronger in Latin America. This union will be a turning point to promote and consolidate VERSUSbet in the Mexican market and is, without a doubt, confirmation of the ambitious proposal that we present to launch. the brand in this market.

Edited: @_fonta www.zonadeazar.com