Zona de Azar Portugal – The SBC Summit in Lisbon: A Success Driven by the Mayor’s Hospitality

Portugal.- 27th September 2024 www.zonadeazar.com Rasmus Sojmark, CEO and founder of SBC Events, expressed his humility and deep honor in hosting Mayor Carlos Moedas during the official opening of the SBC Summit in Lisbon. This event has gathered 25,000 experts from the gaming and technology industries, establishing itself as the fastest-growing event in the sector, known as the “Greatest Show in Gaming.”

SBC is renowned for offering attendees a unique combination of networking opportunities, product showcases, and learning experiences, attracting an impressive 40% of C-level executives and decision-makers to its events. The summit promises significant benefits to the city of Lisbon, with SBC committed to hosting the event at the Feira Internacional de Lisboa for the next five years, ensuring a lasting impact on the local economy.

On the opening day of the event, Mayor Moedas toured the exhibitor floor, becoming the second city official to support the SBC Summit after Minister of Economy Pedro Reis visited the venue. Both officials have shown strong backing for the event’s debut in Lisbon, marking a promising start for the organizer’s long-term commitment to the city.

Sojmark stated, “We are deeply appreciative of Mayor Moedas for taking the time to attend our show, which we’ve dedicated our hearts to. Lisbon has proven to be a perfect fit for the SBC Summit, and the Mayor’s positive feedback while touring the expo floor has reinforced our belief that we’re exactly where we should be.

“With the city’s backing and overwhelming support from attendees, we’re excited to grow this event further in the years to come. This edition has set a strong foundation, and we’re certain that many will return for next year’s summit.”

Occupying the entire 110,000 square meters of the Feira Internacional de Lisboa and MEO Arena, the SBC Summit has become one of the largest events ever hosted at the venue, which also hosts the renowned Web Summit. Over three days, from September 24 to 26, the event welcomed 600 exhibitors, industry CEOs at the exclusive SBC Leaders Summit, and special guests including World Wide Web inventor Sir Tim Berners-Lee, skateboarding icon Tony Hawk, and UFC champion Merab Dvalishvili.

SBC estimates that the event will contribute approximately €100 million in indirect economic benefits to the city of Lisbon. Beyond the economic boost, the summit has seen a staggering 67% growth in attendees since last year, further establishing Lisbon as a premier destination for sports betting and gaming professionals.

The summit concluded with a spectacular INFINITY Lisbon closing party, featuring world-famous DJs Miss Monique, Darude, and Don Diablo, ensuring a memorable finale to this year’s summit.

Source: Rasmus Sojmark.

Edited by: @MaiaDigital www.zonadeazar.com