Zona de Azar Spain – Codere Online Receives Recognition for Its Experiential Marketing Strategy
Spain.- February 26, 2025 www.zonadeazar.com Codere Online has received recognition for its experiential marketing strategy for its exclusive watch party with Pibe Valderrama during the Champions League Final, held at the Codere Crown Casino San Rafael (Colombia).
Codere Online, a leading online casino and sports betting operator in Spain and Latin America and part of Grupo Codere, a multinational leader in entertainment and gaming, has been awarded the “Master Experiencial 2024” Prize by LifeMiles. LifeMiles is a loyalty program with over five million members and hundreds of partners. Since 2022, it has held an event recognizing companies’ ability to connect with customers in Colombia.
LifeMiles has been a strategic partner of Codere since 2022 and an official partner since 2024. Since then, Codere customers, besides betting on their favorite sports and enjoying unique entertainment experiences, have benefited from the LifeMiles loyalty program as a reward.
On February 8, Codere Online was recognized at the LifeMiles Awards in the “Master Experiencial 2024” category for its event during the Champions League Final.
An unforgettable watch party for VIP customers took place at the Crown Casino San Rafael (Colombia), featuring brand ambassador Pibe Valderrama. Attendees enjoyed games, raffles, and contests with significant prizes in miles awarded by LifeMiles. Journalist Tito Puccetti also joined the event in this iconic venue.
This initiative strengthens Codere Online’s strategy of enhancing its omnichannel entertainment and offering customers unique experiences beyond gaming that connect them with the brand.
Ángela G. Serrano Coronado, Codere Online Colombia’s manager, stated: “For Codere, it is a pleasure to receive this award for doing what we love: connecting with our customers, building loyalty, and ensuring they not only play with us but also have fun and strengthen their bond with the brand. We thank LifeMiles for joining us on this journey of growth to become Colombians’ preferred entertainment option.”
Since the beginning of its official partnership with LifeMiles in 2024, Codere has awarded its Colombian customers 1,022,593 miles as a loyalty incentive.
David Álvarez, Business Development Manager for Colombia at LifeMiles, highlighted: “Codere has been a key partner that has taken us to new horizons with bold and creative communication. Their clear focus on loyalty and keeping their VIP customers ‘in love’ with the brand has allowed us to execute high-value experiences.”
With over forty years of experience in Europe and Latin America, Codere has been operating in Colombia since 1984, where it has established itself as one of the largest gaming terminal and venue operators. Its growth strategy is customer-focused and supported by its sports sponsorships and marketing initiatives, creating unique and unforgettable experiences.
Edited by: @_fonta www.zonadeazar.com
