Zona de Azar U.K. – Parimatch Renews Sponsorship with Leicester City

U.K.-  August 22, 2024 www.zonadeazar.com   The betting company Parimatch announced yesterday, the 20th, that it has renewed its collaboration with Leicester City Football Club for the 2024/25 Premier League season.

The collaboration between the brand and the English team began in the 2020/21 season of this event.

“We have worked with Leicester City Football Club for four years and are honored to continue our partnership with the club for another season,” Parimatch said in an official statement.

The company stated that “there is much excitement about what’s to come in the new campaign.” Parimatch also emphasized that it will be an “exciting” season for the club and that the renewal of the partnership reinforces the company’s commitment to “supporting sports worldwide.”

Parimatch in Brazil

In Brazil, Parimatch has been strengthening its position throughout this year. In the first quarter of 2024, the company partnered with Jovem Pan News, sponsoring the channel’s sports programs, and became the main sponsor of Santos FC.

The second quarter of this year was marked by the announcement of Maurício Meirelles and Dudu Barrichello as brand ambassadors in the country. Additionally, Parimatch signed a sponsorship agreement with the Festa do Peão de Americana, one of Brazil’s leading national events.

Brazilian Betting Market in 2025

As of January 1, 2025, only licensed betting companies will be able to operate in Brazil. The deadline to apply for a federal license ended yesterday, the 20th. The Secretariat of Prizes and Betting (SPA) of the Ministry of Finance received 113 applications from companies seeking authorization to operate in Brazil’s regulated market.

Editó: @_fonta www.zonadeazar.com