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Zona de Azar UK – Aristocrat™ Brings Land-Based and Online Gaming Together at ICE 2024

UK.- January 12th 2024 Aristocrat Gaming™ invites the gaming industry to “Play the A” at ICE 2024 in London, taking place from Feb. 6-8, 2024. The company is set to display more than 75 games as part of its expansive portfolio of Premium, For Sale, and For Sale Link titles for the EMEA region.

Anaxi™, Aristocrat’s online Real Money Gaming and Customer Experience Solutions business, will bring customers along the one-player experience while showcasing the latest developments and popular titles including the Buffalo Gold Collection™, Jackpot Carnival™, and more.

“We are committed to the growth of EMEA and expanding our offerings to our customers, that is why we continue to invest heavily in design and development each year, to create games that help to meet our customers’ needs and player demand,” said Marcel Heutmekers, VP of Sales and Operations in EMEA for Aristocrat Gaming. “We invite all ICE attendees to come experience our industry-leading games, cabinets, and online integrations first-hand to see what’s possible for their floors.”

Leading the display of Premium titles is Jackpot Carnival™. Named “Slot of the Year” at the Global Gaming Awards Las Vegas 2023, ICE 2024 marks the game’s European premiere. Housed in the MarsX™ Portrait cabinet, Jackpot Carnival is a festival of fun with innovative gameplay, complete with themed bonus features and free games with multipliers, as well as familiar game titles like Buffalo™, THE POWER OF 88™, and more on the horizon.

Other Premium titles on display include:

  • Tarzan® Link: City of Gold™ and Palace of Diamonds™ which offer popular mechanics like Hold & Spin, Super Hold & Spin, and Super Super Hold & Spin features with guaranteed Cash-on-Reels prizes.
  • Where’s the Gold Jackpots™: Buffalo™, Geisha™, and Pompeii™ currently topping the Eilers U.S. charts, these games expand on player-favourite titles with an increase in base game and jackpot multipliers.
  • Dragon Link™: Autumn Moon™, Genghis Khan™, Golden Century™, Happy & Prosperous™, Panda Magic™, and Peace and Long Life™ provide entertainment with every spin as players chase the free spin scatter, wild stacks, and the Hold & Spin Bonus.
  • Super Bowl Link™, the first NFL-themed slot on the MarsX™ Portrait cabinet from the company’s exclusive NFL Slots global license.

For Sale Links by Aristocrat Gaming continue to gain popularity with operators and players across EMEA, and this year, 100 percent of the Game Sales titles featured at ICE are link-enabled. New For Sale Link games on display include Ju Cai Gin Gui™ and Fortune Harmony™ on the MarsX™ Upright, and Lunar Cash™, Reign of Gold™, and Triple Power Link™ on the MarsX Portrait cabinet.

Also featured will be a zone dedicated to South Africa with the popular 5 Dragons™ game family configured in South African Rand currency. Additionally, a section dedicated to the UK will feature a lineup of five game families and well-established hits.

Proudly part of Aristocrat, Anaxi brings a portfolio of world-class content, technology, and creativity to the iGaming industry. Bridging the player journey from land-based to online, popular Aristocrat titles like Buffalo™, Buffalo Gold™, Buffalo Chief™, Cash Express Luxury Line™ and Jackpot Carnival™ can now be enjoyed in online casinos. With new games and jackpot features, players globally can enjoy the largest suite of game options, all of which will be on display at ICE.

Aristocrat recently opened its newest integration centre in Barcelona, another milestone for the company, reinforcing its long-term investment in the EMEA region and the teams that serve within it.

For more information, visit Aristocrat Gaming on ICE Stand S6-250, contact your Aristocrat Gaming sales representative, or visit

Edited by: @MaiaDigital


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