Zona de Azar UK – Asa Rules In Favour Of Bet365 Twitter Ad

UK.- June 15, 2023 www.zonadeazar.com A promoted tweet for bet365, seen in January 2023, contained an image that featured boxer Chris Eubank Jr. The caption stated, “It’s fight week! Chris Eubank Jr and Liam Smith will be Unleashed in Manchester. Click here for latest odds”.

The ASA challenged whether the ad included an individual who was likely to be of strong appeal to under-18s, and therefore breached the ASA advertising code.

Hillside (UK Sports) ENC t/a bet365 said that their social media channels were age-gated to users who were 18 years and over. They explained that where a platform did not have robust age verification methods in place, bet365’s targeted campaigns were only served to users identified as 25 years and over and had relative interests.

Bet365 said that all social media channels had exclusion lists, so that users who were identified as self-excluded or at a higher risk of gambling related harm did not receive targeted content.

Bet365 acknowledged that Chris Eubank Jr had appeared on Celebrity Gogglebox, but said they had deemed that appearance as being of low risk because the programme was aired after 9pm and because he had made brief appearances in the programme alongside his father, Chris Eubank.

The ASA investigated the ad under rule 16.1, 16.3 and 16.3.12 (Gambling), but did not find it in breach.

Edited by: @Pererarte  www.zonadeazar.com