Zona de Azar UK – BETER Revamps as Industry’s Main Provider of Next Gen Gaming

UK.- November 18, 2021 www.zonadeazar.com BETER, the industry’s leading provider of next-gen betting and gaming solutions has announced a significant overhaul of its brands and services.
Already renowned across the industry as a leading supplier of data and content, used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

Offering superior margins across its services, the company will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.

In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:

“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.”

Edited by: @_fonta  www.zonadeazar.com