Zona de Azar UK – LiveScore Group Nets £50M Investment from Ringier

UK.- September 08, 2022 www.zonadeazar.com LiveScore Group and Ringier AG have today announced a landmark strategic partnership, with the Swiss-based media and technology company making a substantial investment in LiveScore Group’s rapidly growing sports media and gaming business.

The deal will fuel the expansion of the industry-disrupting business which incorporates leading brands LiveScore, LiveScore Bet and Virgin Bet. LiveScore Group is a rapidly scaling business, which has made significant share gains in highly competitive markets. This has been achieved through leveraging its differentiated customer acquisition funnel with bespoke gaming integrations across its LiveScore assets.

As the latest evolution within one of Europe’s pre-eminent media businesses, the recently created Ringier Sports Media Group division boasts a thriving portfolio of innovative businesses which are changing the way global audiences interact and engage with sport. The new strategic investment in LiveScore Group will specifically accelerate growth across key Central and Eastern European territories, a notable strength of Ringier’s sports media assets.

Sam Sadi, CEO LiveScore Group: “This is a hugely significant day for LiveScore Group, as we take a significant step forward following a £50 million strategic investment from Ringier which values our business at £500 million. Ringier, with its Sports Media Group, is the perfect partner as we look to accelerate our expansion into Central and Eastern European territories, given their outstanding expertise, assets and relationships.”

Noel Hayden, Executive Chairman LiveScore Group Board: “I’m excited to see two of the most innovative sport and media businesses form a game-changing new relationship. This is a breakthrough moment which will allow LiveScore Group to maximise strategic opportunities together with Ringier, and to deliver better experiences and value for sports fans around the world.”

Marc Walder, CEO Ringier AG: “From delivering real-time sports scores and free-to-air live streams to millions of global users, to offering the most innovative and trusted sportsbook betting opportunities, LiveScore Group has demonstrated it is already a true industry leader and will be a fantastic business partner for Ringier. With LiveScore Group’s support we will better understand the way people feel about sport and what it means to them. Our vision is to fuel the fans’ passion for sport.”

Robin Lingg, Chairman of the Ringier Sports Media Group Supervisory Board: “Sports media is THE place where sports audiences, athletes and advertisers meet. The participation in LiveScore Group is another decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. ”

The Ringier Sports Media Group includes the sports brands of Sportal Media Group and Digital Ventures OOD in Bulgaria, Gazeta Sporturilor in Romania, Sportal.rs in Serbia and Pulse in Africa. The group`s portfolio is set to grow strongly in the coming months through mergers and acquisitions as well as newly launched products.

Edited by:  @_fonta  www.zonadeazar.com