Zona de Azar UK – UK: SIS Signs Agreement with Betfred

United Kingdom – February 20, 2025  www.zonadeazar.com  Sports Information Services (SIS), a leading provider of multiple live betting content services, has signed a new long-term agreement with Betfred to broadcast its in-house TV channel from Media City UK, Salford.

The agreement means that Betfred’s production facilities will undergo a major upgrade, and all coverage will now be in HD. As a result, the new deal will provide greater broadcasting flexibility for Betfred, and SIS will also supply a podcast studio.

Betfred now has seamless access to SIS’s extensive racing portfolio, which includes over 35,000 horse races at more than 170 venues worldwide.

Additionally, the company’s customers will continue to enjoy top-tier greyhound racing in the UK and Ireland, covering more than 24,000 events per year.

Mark Pearson, Director of Corporate Affairs and Communications at Betfred, stated:

“We value our long-term partnership with SIS, and this new agreement will continue to help bring our brand to life and communicate our unique offerings to our customers.”

“Our racing proposition will be further enhanced as we become the first High Street bookmaker to broadcast in Full HD,” Pearson added.

Paul Witten, EMEA Director at SIS, commented:
“We are delighted to enhance our long-standing partnership with Betfred. This agreement ensures that Betfred’s retail customers in the UK will experience high-quality, immersive content in high definition from around the world.”

About SIS

SIS (Sports Information Services) has been at the forefront of delivering live images and data to the global betting industry for over 35 years. The company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as esports and live number draws.

As such, SIS is the leading provider of high-quality, 24/7 live betting content and services, offering a wide range of around-the-clock services to more than 400 retail and online customers in over 50 countries, 365 days a year.

In addition to racing, SIS offers more than 200,000 esports events annually through its market-leading competitive gaming product, featuring eSoccer and eBasketball content supported by the highest integrity standards (ESIC Gold standards). It also provides over 330,000 live number draws per year.

Editor: @_fonta
www.zonadeazar.com