Zona de Azar USA – FanDuel Named Official Sports Betting Partner of the NBA

USA.- November 04, 2021 www.zonadeazar.com The US-based sports betting giant FanDuel has announced an extension to its partnership with the National Basketball Association (NBA). Per the terms of the agreement, the Flutter subsidiary has been named as an official sports betting partner of the NBA.

Specifically, FanDuel will gain expanded marketing, content, and digital rights to utilize NBA assets within its sports betting, daily fantasy sports, and online casino offerings.

“FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator,” said Amy Howe, president & CEO, FanDuel Group.

“As we move into the next phase of our relationship to include the NBPA, we are excited to once again reimagine how we engage basketball fans.”

Concurrently, FanDuel has also signed a multi-year partnership with the National Basketball Players Association (NBPA), thus giving the company the right to feature any NBA player on its sports betting app.

“Throughout our seven-year partnership, we have consistently worked with FanDuel to innovate together around the fan experience,” added Scott Kaufman-Ross, senior vice president, head of gaming & new business ventures, NBA.

Editó: @_fonta  www.zonadeazar.com