Zona de Azar USA – Hard Rock Digital Will Acquire 888 Assets In The United States

USA.-  April 03, 2024 www.zonadeazar.com  888, a leading company in sports games and online games, has announced the sale of certain EE consumer assets. UU. Hard Rock Digital.

This movement signals the conclusion of its activities in the United States. With the finalization of the agreement with Authentic Brands Group, 888 does not have the exclusive rights of the Sports Illustrated brand for games and games via the Internet.

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In the strategic evaluation process, 888 explored options to enhance its operations in the United States, including considering the total or partial sales of its B2C division.

However, the completion of the transaction with Hard Rock Digital depends on obtaining regulatory consents. The procedure consists of several steps and is expected to conclude in the last quarter of the current year.

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At the same time, 888 plans an orderly withdrawal of its remaining B2C assets in EE. UU., anticipating that this measure could result in a recurring annual gain of around £25 million in adjusted EBITDA, from 2025.

EBITDA, which represents the operating benefit linked directly to the company’s main activities, will see part of these gains reinverted into expansion and value creation projects.

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The financial effects of sales and the interruption of American B2C activities have been maintained in the financial projections of the company, published after the complete results report for the year 2023.

The single net costs associated with this plan are expected to be around £40 million, with additional expenses expected between 2024 and 2029, including the previously announced brand license cancellation fee.

Editó @_fonta   www.zonadeazar.com