Zona de Azar USA – iGaming Express Unique Ranking: TOP 50 Masters of iGaming Marketing
USA.- September 27th 2024 www.zonadeazar.com Ready for an exciting journey through the world of iGaming marketing? Welcome to iGaming Express unique ranking – TOP50 Master of iGaming Marketing.
Marketing plays a crucial role in the iGaming industry as it not only helps to stand out from the competition but also builds long-term relationships with players, promoting loyalty, engagement, and a responsible approach to gambling. In the dynamic and fast-growing iGaming environment, effective marketing is essential for educating players, creating valuable experiences, and strengthening the positive image of companies.
That’s why we have created our TOP50 Master of iGaming Marketing ranking, to highlight those who make the greatest contribution to the development and shaping of marketing in this industry.
Moving on to specifics, we present the TOP50 Master of iGaming Marketing list, featuring individuals in roles such as CMO, Head of Marketing, and VP of Marketing.
With this list, we aim to recognize the efforts of all those who influence the shaping of marketing in the iGaming industry worldwide. We are fully aware that without strong marketing departments and, consequently, the best experts in their field, many companies in our industry would not be able to achieve their goals.
50. Maria Bashkevich
Maria Bashkevich, serving as the Head of Marketing at Uplatform, has successfully led the company’s marketing efforts for over three years. Her experience in the iGaming industry is impressive, and her previous role in the same position at Bet B2B further solidifies her expert knowledge and skills. Maria is not only a leader within her company but also actively participates in international industry conferences, sharing her insights on the latest trends and challenges in iGaming marketing.
49. Michael Baker-Mosley
Michael Baker-Mosley took on the role of CMO at iGP at the beginning of 2024, bringing with him a wealth of experience from his previous position at Kambi, where he spent five years climbing the career ladder to become Head of Brand Marketing. It was at Kambi where he gained extensive experience in brand building and marketing strategies, which he now effectively applies at iGP. Michael is known for his creative approach to marketing, standing out with unconventional strategies that capture the attention of both the industry and customers. His creativity and innovative approach make him one of the most influential figures in iGaming marketing.
48. Lucie Kadlecová
Lucie Kadlecová, CMO at Aviatrix, is a creative and experienced professional with in-depth knowledge of the iGaming industry. She excels in building and shaping brands from the ground up, making her an ideal choice for companies starting out or undergoing a rebranding process. Lucie successfully develops cohesive marketing strategies, including logo creation, website design, and brand image development. Her passion for creating strong, recognizable brands sets her apart from other marketing leaders in the industry.
47. Paul Puolakka
Paul Puolakka, CMO at Mr. Gamble, is an experienced marketing leader with many years in the iGaming industry. His extensive career in senior management has equipped him with a broad skill set in digital marketing and the creation of innovative campaigns. He specializes in building strong branding strategies that capture attention and leave a lasting impression. With a results-driven approach and excellent problem-solving abilities, Paul Puolakka has become one of the key figures in iGaming marketing.
46. Rhea Craib
Rhea Craib, Head of Marketing at Flows, is a creative and innovative professional who gained valuable experience during her more than three years at GiG. She is now bringing those skills to Flows, where she implements a modern approach to marketing that delivers tangible results for the company. Her ability to introduce innovative marketing strategies makes Rhea a respected leader, effectively addressing the needs of the rapidly evolving iGaming market.
45. Greta Margaryan
Greta Margaryan, Head of Marketing at FeedConstruct, has played a key role in the company’s growth for over five years. She began her career as a Marketing Manager but quickly gained recognition from the global leader in the industry, resulting in a well-deserved promotion. Greta is valued for her fearlessness in facing challenges, which she views as opportunities rather than obstacles. Her swift and efficient actions make her a significant figure in marketing, effectively guiding the company in a rapidly evolving market.
44. Oleksandra Panchenko
Oleksandra Panchenko is the Chief Marketing Officer (CMO) at BETBAZAR, having held this position for a year and a half. With over 4 years of experience in the iGaming industry, she began her career at a large company specializing in providing betting content. Her innovative approach to marketing is especially appreciated in the competitive iGaming market. She is currently effectively using her skills and knowledge at BETBAZAR, contributing to the company’s success in a dynamically changing environment.
43. Svetlana Kirichenko
Svetlana Kirichenko, Head of Marketing at Slotegrator, has held key roles within the company for over five years, and her rapid promotions are a testament to the value of her fresh perspective on marketing. With experience in positions such as Content Manager and Marketing Manager, she understands the industry’s challenges from the ground up, allowing her to effectively lead marketing efforts. Her comprehensive expertise spans content marketing, PR, advertising, brand awareness, and event management, making her a significant figure within Slotegrator’s leadership structure.
42. Aregnaz Hakobyan
Aregnaz Hakobyan, Group Chief Marketing Officer at Digitain, has held this key position for nearly three years. Her extensive experience, gained while working for major international companies across various industries, allows her to effectively manage complex marketing strategies. She is not only a strong leader but also an excellent team player, capable of performing at the highest level in fast-paced, multicultural environments. Aregnaz stands out for her influencing and negotiation skills, making her a key figure in partnerships with stakeholders, customers, and vendors.
41. Dorota Gruszka
Dorota Gruszka, Marketing Manager at Booming Games, has extensive experience gained from working for industry giants such as NetEnt and Betsson. Additionally, her roles at Lady Luck Games and Wazdan gave her in-depth knowledge of online slot promotion, which she now successfully applies at Booming Games. Dorota is always eager for knowledge and new challenges, drawing inspiration from people and their experiences. Her active presence on social media and participation in numerous industry events demonstrate her dedication and passion for the field. Her personality, rich experience, and skills significantly contribute to her success at Booming Games.
40. Cheryl Gifford
Cheryl Gifford, Marketing Director at The Rank Group plc, has been with the company for nearly 30 years, an impressive tenure. Her career has spanned almost every level within the company, making her an exceptionally competent leader. Cheryl knows The Rank Group inside and out and is highly valued for her significant contribution to the company’s successes. She currently leads the marketing efforts for Mecca Bingo, one of the company’s leading brands. Her expertise in developing and executing innovative marketing strategies brings outstanding results in customer acquisition, retention, and loyalty.
39. Radosław Biernat
Radosław Biernat, Head of Marketing at BF Games, has held this position for nearly 6 years. In the iGaming industry, he is known for his ability to find solutions to any problem, making him an indispensable leader in the marketing department. His creativity and innovation stem from his extensive experience as a Graphic Designer, which allows him to better understand the visual aspects of marketing. With a keen understanding of current trends, Radosław successfully achieves the company’s goals, delivering both effective and impressive results.
38. Roman Mykhalchuk
Roman Mykhalchuk, Chief Marketing Officer at Evoplay, has held this position for nearly two years. With over 10 years of experience in business and marketing, he effectively leads the company’s marketing efforts. Roman has an impressive career, having founded and scaled a startup from inception to a fully operational enterprise with a strong market presence. He is known for his ability to create effective marketing strategies that capture attention and build customer engagement. His innovative approach to campaigns and adaptability in a fast-changing environment allow him to successfully grow the brand and increase its visibility in the competitive iGaming market.
37. Scott Hillcoat
Scott Hillcoat, Marketing Director at IGT, has been with the company for over 13 years. He began his career as a Junior Marketing Analyst, but thanks to hard work and determination, he quickly climbed the career ladder, reaching top positions in the marketing department. His main area of focus is collaborating with lotteries worldwide, where through data analysis and tailored game recommendations, he strategically increases sales. Scott is also involved in business development in new markets, focusing on product plan implementation, marketing strategies, and sales and business forecasts.
36. Thomas Bertilsson
Thomas Bertilsson, Head of Marketing Casino, Bingo & Poker at Svenska Spel, has held this position for nearly three years. He has over 15 years of experience in marketing, primarily from online companies, which translates into his effective team leadership and successful track record. Bertilsson believes that decisions should be data-driven, but supported by fresh creativity, all with the goal of growing the business or introducing new ideas. His results-oriented approach and ability to combine analytics with innovative solutions contribute to the dynamic growth of the brand.
35. James Hancock
James Hancock, Head of Marketing Communications, Media & PR at Gaming Innovation Group, has been with GiG for nearly five years, taking on multiple roles and quickly advancing through the ranks. He gained his previous iGaming experience at The Stars Group. James is an experienced senior marketing manager, specializing in media and events, with a focus on public and investor relations, marketing, and brand communications. His creativity and adaptability in aligning with business objectives make him an indispensable leader, especially in challenging situations where he effectively performs under pressure. For the last eight years, he has focused on the iGaming, sports betting, and technology sectors, making him an expert in these fields.
34. Pablo Puertas
Pablo Puertas, Marketing Director at Kaizen Gaming (Stoiximan/Betano), has held this position for three years, having previously gained valuable experience at William Hill, where he worked for many years as Head of Performance Marketing – International. That role helped him develop the skills necessary to become an effective leader with a strong understanding of the market and the ability to work under pressure. Pablo stands out for his strategic approach to marketing, combining data analysis with creative solutions, allowing him to optimize campaigns and adapt strategies to rapidly changing market conditions, contributing to Kaizen Gaming’s success on the international stage.
33. Rafał Stańczak
Rafał Stańczak, VP of Sales and Marketing at STATSCORE, has held this position for a year and a half, bringing extensive experience from previous roles in various companies and industries, such as Chief Growth Officer, Director of Business Development and Marketing, and Marketing and Sales Director. This diverse background is a key asset, enabling him to effectively tailor strategies to the needs of different sectors. His unique understanding of both media and marketing gives him a competitive edge, which benefits STATSCORE. Rafał is efficient in his actions, and his campaigns are implemented quickly and effectively. His expertise includes marketing strategy, content marketing, event marketing, social media, business development, and lead generation, making him a key figure in the dynamic environment of the industry.
32. Chris Brocklehurst
Chris Brocklehurst, Head of Brand Marketing at Coral, part of the Entain Group, has held this position for nearly five years. He is a customer and commercially focused marketing professional with extensive experience in brand management, marketing, and integrated campaign execution. His expertise spans a wide range of disciplines, including brand strategy, consumer insights, research, corporate identity, advertising, direct marketing (acquisition and retention), digital and content marketing, social media, PR, sponsorship, and team leadership. Chris is known for his creative thinking and collaborative approach, effectively managing relationships at all levels, from board-level executives to agency partners and internal teams within complex matrix organizational structures. His proven ability to build and lead high-performing teams, along with his strong negotiation, communication, and interpersonal skills, make him a standout leader with a proactive “can-do” attitude.
31. Marija Hammon
Marija Hammon, Marketing Director at Relax Gaming, has held this position for over five years. Her previous work at Catena Media gave her a unique understanding of media, which is a valuable asset, allowing her to view marketing from different perspectives. With over a decade of professional experience in marketing, Marija specializes in strategic planning, brand development, and digital marketing. Her expertise spans various sectors, enabling her to create tailored marketing solutions that deliver tangible results. Marija has helped numerous ambitious brands and businesses enhance their marketing strategies and achieve growth objectives. She is known for her innovative approach to marketing and her focus on driving growth, with a deep understanding of current trends and optimization strategies that maximize the impact and return on investment of marketing efforts.
30. Lenka DiNozzi
Lenka DiNozzi, Head of Marketing at Endorphina, has held this position for nearly three years, during which time she has earned several promotions due to her unique approach to various challenges. Her experience in B2B marketing has enabled her to successfully lead and execute strategies that have contributed to the growth of leads and company revenue. Lenka is passionate about new trends, technologies, and best practices in the marketing industry, which allows her to create effective and engaging campaigns that reach targeted audiences. Her goal is to foster a collaborative and excellent environment in the companies she works with and to drive them to achieve unprecedented success.
29. Tereza Melicharkova
Tereza Melicharkova, Head of Marketing at Swintt, has extensive experience gained from holding senior positions at companies such as Pariplay, Relax Gaming Ltd, Pragmatic Play, and NetEnt. In each of these roles, she was recognized for her skills and innovative approach to key project execution. Her passion for marketing in the iGaming and IT sectors translates into successfully leading marketing teams and planning strategies that improve the performance of both B2B and customer-facing brands. Tereza’s recent recognition as a shortlisted candidate for the Individual Achievement Award at the prestigious EGR Operator Awards underscores her commitment to excellence and innovation in the marketing landscape.
28. Leszek Haba
Leszek Haba, Group Marketing Director at FEG, has been with the company for over 12 years, achieving numerous successes. His work was highly regarded by the FEG Group when he met all the objectives in the Polish division of Fortuna, which led to his promotion to Group Marketing Director. Haba began his career in the iGaming sector at Unibet, where he spent over five years, gaining a reputation as someone who can find the right solution to any problem. Leszek is business-oriented, with extensive experience in planning and implementing dynamic, award-winning marketing campaigns. With 17 years of business experience, he successfully leads, manages, and motivates high-performance teams, providing them with support to maximize their potential and achieve objectives. He is also an expert in customer acquisition and CRM.
27. Luis Sangiovanni
Luis Sangiovanni, Chief Marketing Officer at Fast Track, is an experienced leader with over 20 years of experience in marketing, branding, and strategy. As CMO at Fast Track, he manages a team of marketers, PR specialists, and event professionals, while also overseeing the company’s presence at key industry trade shows. Luis has numerous successes in optimizing customer acquisition costs and driving business growth across various sectors, including B2C, SaaS, Software, Blockchain, NFT, FinTech, TechEd, and B2B Professional Services. Luis specializes in creating and implementing strategic marketing initiatives that drive demand generation, customer retention, and revenue optimization. His expertise in digital marketing, content marketing, and market analysis allows him to increase brand awareness and strengthen its position as an innovative thought leader in the iGaming industry.
26. Brooke Petersen
Brooke Petersen, Chief Marketing and Growth Officer at The Conexus Group, took on the role just a year ago but has already earned recognition for her modern approach to marketing and business growth. Brooke excels at combining innovative marketing strategies with growth dynamics, enabling her to effectively achieve the company’s goals. Her versatility in marketing not only includes managing teams but also building strong relationships with clients and partners. She is known for her ability to quickly adapt to changing market trends, making her a key figure in the fast-paced iGaming environment. Her skill in effectively utilizing modern marketing tools and data analysis contributes to The Conexus Group’s success in an increasingly competitive market.
25. Simon Sammut
Simon Sammut, the Vice President of Commercial Services at Aspire Global, has previously held various leadership roles at companies such as Betfair, Mr. Green, and William Hill. His career has spanned several key areas, including operations, product management, and commercial services, focusing primarily on regulated B2C markets. His ability to craft and execute strategic plans has made him a key player in driving Aspire Global’s success, particularly in fostering partnerships and maintaining high operational standards.
24. Nicolas Jonasson
Nicolas Jonasson, Head of Growth Marketing at NEXT.io, has been leading the company’s marketing efforts since 2021. With a strong focus on driving growth and innovation, Jonasson plays an important role in shaping the company’s strategy. He is responsible for developing and executing marketing campaigns aimed at expanding the company’s footprint in digital media and events for the gaming industry.
23. Alexandra Voronetskaya
Alexandra Voronetskaya, Chief Marketing Officer at EvenBet Gaming, has over a decade of cross-industry marketing experience. Her expertise spans strategic market penetration, brand building, and customer journey mapping. At EvenBet, Alexandra has successfully applied her analytical skills and deep understanding of consumer behavior to drive the company’s marketing strategies. She oversees campaigns designed to position EvenBet as one of the leaders in the iGaming sector.
22. Martin Hodges
As CMO of BetComply, Martin Hodges brings 15 years of iGaming experience to the table. He’s known for his innovative marketing strategies that help BetComply stay ahead in the compliance game. With a talent for brand building and forging key partnerships, Martin is all about driving growth and getting BetComply’s message out to the world. He’s passionate about the company’s mission and excited to push boundaries as it expands globally, ensuring it remains the go-to name for compliance solutions.
21. Ben Levene
Ben Levene, Head of Marketing at Genius Sports, where he leads the company’s strategic marketing initiatives. With a focus on promoting Genius Sports’ data and risk management solutions, Levene has played an important role in launching products like “Edge,” which helps sportsbooks maximize profits by adjusting betting markets based on liabilities. His expertise spans global markets, where he is actively involved in positioning Genius Sports as a leader in real-time sports data and risk management.
20. Riccardo Bartola
Riccardo Bartola, the CMO at Snaitech, has been steering the company’s marketing ship since 2016. With a background in creative campaigns for big names like Mercedes-Benz and IKEA, Bartola made the leap into the gaming world with Cogetech, launching campaigns such as the award-winning “Il Cu** non esiste,” which promoted responsible gambling. At Snaitech, he’s all about innovation, pushing digital strategies and using tech-like programmatic advertising to personalize customer experiences.
19. Lauranne Urban
Lauranne Urban is the Chief Marketing Officer at SiGMA Group, where she’s boosting the company’s brand across their global events. Urban oversees global marketing strategies for events across multiple regions. She leads initiatives that focus on SiGMA’s brand presence, event promotions, and engagement with the iGaming and emerging tech sectors. She is instrumental in ensuring SiGMA’s various summits and media platforms are positioned as leading forums in the industry. Her work spans various locations, helping to connect the global gaming community through SiGMA’s expansive network of conferences and media.
18. Silviu Popa
Silviu Popa, Head of Marketing at EveryMatrix, held this role since 2015. With experience in marketing and design, he previously worked at Nobel Ltd. as a Manager of Design, Front-End, and Online Marketing. For more than two decades, Silviu has been involved in web design and front-end development. Now, his role at EveryMatrix involves leading marketing strategies for a iGaming software provider, contributing to the company’s global presence within the industry.
17. Nadiya Attard
Nadiya Attard SCEO Attard served as Chief Commercial Officer at Relax Gaming Ltd until the end of August, where she played a key role in shaping the company’s commercial strategy and market expansion. With over 20 years of experience in the iGaming industry, Nadiya worked in both the B2B and B2C sectors for major companies like Betfair, Microgaming, and NetEnt.
She joined Relax Gaming in 2020 as Director of Sales and quickly made her mark, leading to her promotion to CCO in 2022. While she wasn’t directly involved in marketing activities, Nadiya had a positive impact on various segments of the company. With a unique blend of commercial and technical expertise, and holding a Master’s degree in programming, she played a significant role in team development and collaboration within the company.
16. Neil Banbury
Neil Banbury is currently the Chief Commercial and Marketing Officer at Kindred Group, a role he has held since April 2024, following his interim appointment in May 2023. Before taking on this position, Neil served as the General Manager for the UK market, where he was responsible for leading Kindred’s strategy and operations in one of its core markets. His career with Kindred began in 2010, and over the years, he has held various strategic roles, including Head of UK Strategy and Finance Operations and Head of Strategic Planning & Intelligence. Banbury’s leadership in both the commercial and marketing areas continues to be key in driving Kindred’s growth, particularly in highly competitive markets.
15. Andrea Kolarčík Macháčková
Andrea Kolarčík Macháčková, Chief Marketing Officer at SYNOT Games, helps in expanding the company’s global presence in the iGaming industry. Andrea is heavily involved in the company’s strategy for growth, particularly in regulated markets like Bulgaria and Switzerland, and has been key to forming partnerships with major platforms and operators. Her focus on creativity and business development has been instrumental in SYNOT Games’ success at international events such as CasinoBeats Summit, where she also actively networks with industry partners.
14. Sari Lichtik
Sari Lichtik is the Head of Marketing and Communications at Playtech. With a strong background in strategic marketing and brand communication, Sari shapes Playtech’s brand presence across major events and partnerships. Her focus on customer experience, particularly through interactive and immersive environments at major industry events like ICE London, has been a highlight of her work. Sari’s leadership helps Playtech maintain its competitive edge in the iGaming industry, promoting both innovation and responsible gaming.
13. Dennis Algreen
Dennis Algreen is the Marketing Director at SBC, where he has been integral in organizing major industry events such as the SBC Summit. Dennis has over 20 years of experience and plays a notable role in shaping SBC’s global event strategies, managing marketing teams, and driving attendee engagement for key industry summits. His expertise lies in event logistics, brand promotion, and fostering media partnerships, such as SBC’s collaboration with Press Box PR. With her on board, SBC has grown its summits, attracting over 25,000 participants to flagship events like the SBC Summit in Lisbon.
12. Viktor Ishkov
Viktor Ishkov is the Global Head of Marketing and Strategy at GR8 Tech, where he leads the company’s comprehensive marketing efforts, focusing on innovation and global expansion in the iGaming industry. With over 18 years of experience, Viktor has a background in advertising, having held leadership roles at Ogilvy and BBDO Ukraine before joining GR8 Tech. His vision has played a key role in GR8 Tech’s evolution from its Parimatch Tech roots into a full-fledged B2B technology provider. Viktor is known for his expertise in branding, creative campaigns, and market positioning, making significant contributions to the company’s recent marketing campaigns, such as the bold “Trade Wild, Trade Anything” initiative.
11. Elen Barber
Elen Barber was appointed as Chief Marketing Officer of Super Group (the parent company of Betway and Spin) in April 2024, following over 13 years at Kindred Group, where she held various senior roles, including CMO. In her new role at Super Group, Barber is responsible for overseeing the marketing strategies of the global gaming giant, leveraging her extensive experience to drive growth and innovation. Her appointment comes at a critical time for Super Group, as the company continues to focus on expanding its global footprint while overcoming challenges such as its exit from certain U.S. markets. Barber is expected to bring a fresh approach to brand development and market strategy, building on her success at Kindred.
10. Michelle Spillane
Michelle Spillane is the Managing Director of Marketing at Flutter Entertainment, overseeing brand and marketing efforts for major brands under the company, including Paddy Power. With a diverse background in media and technology, Spillane previously served as Director of Global Marketing at Ireland’s RTÉ, and has held leadership positions at Microsoft Ireland, Bank of Ireland, and ITV. At Flutter, she is known for her creative approach, leveraging her media experience to enhance Paddy Power’s reputation as an entertainment-driven brand, incorporating humor and cultural relevance into its marketing strategies.
9. Gor Chatyan
Gor Chatyan serves as the Deputy CMO and Head of Marketing at BetConstruct, part of the SoftConstruct group. Through his work, he drives the company’s marketing strategies across its iGaming portfolio. SoftConstruct is known for its innovative solutions in gaming technology, and Gor’s leadership contributes to expanding the global presence of BetConstruct and its related brands. With a strong focus on promoting new technologies and expanding market reach, his work is crucial in positioning the company as a leader in the competitive gaming and sports betting industry.
8. Charlotte Emery
Charlotte Emery is the Chief Marketing Officer (CMO) for Entain’s UK operations, taking on the role in June 2024. Before joining Entain, she served as Chief Brand Officer at William Hill, where she led transformative marketing challenges, particularly during the company’s sale to Caesars and its subsequent European business sale to 888 Holdings. Known for her strategic focus on brand execution and marketing effectiveness, her expertise is expected to empower Entain’s growth in a competitive market.
7. Giles Potter
Giles Potter, Chief Marketing Officer at Bragg Gaming Group, has held his role since May 2021. Over the past decade, he has accumulated experience in senior marketing roles within both B2B and B2C sectors of the iGaming industry. His previous positions include Group Marketing Director at NetEnt, Marketing Director at Red Tiger, and Marketing Director at the social casino operator Plumbee. Before joining Bragg, Giles also served as a consultant to Evolution Gaming, further enriching his expertise in the gaming sector.
6. Ronni Hartvig
Ronni Hartvig serves as both Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO) at Betsson Group. With a career rooted in the iGaming industry, Ronni has been influential in Betsson’s global growth and marketing strategies. He previously led NordicBet before being promoted to CCO in 2018, where he helped shift Betsson’s focus toward a more localized operational structure. As CMO, Hartvig looks over major marketing campaigns such as the global “A Bet Makes the Difference” initiative.
5. Valentina Bagniya
Valentina Bagniya is the Chief Marketing Officer at SOFTSWISS, where she has led the company’s marketing department since 2020. With over 15 years of experience in marketing, Valentina has helped build a full-service B2B marketing team from scratch, growing it to over 30 professionals. With her on board, SOFTSWISS has expanded its brand presence globally. Before joining SOFTSWISS, Valentina gained experience working with companies like Heineken and Nestlé, which equipped her with a deep understanding of marketing in highly regulated industries.
4. Shuk Manoukian
Shuk Manoukian, the CMO at SoftConstruct, is all about pushing the limits of creative marketing. She’s the mastermind behind some of the company’s most daring campaigns, ensuring that brands like BetConstruct stand out in the scene. Shuk’s not a typical marketing leader—she’s known for bringing bold ideas to life, whether it’s through eye-catching digital experiences or innovative global strategies. Her approach? Think big, take risks, and always keep SoftConstruct ahead of the curve.
3. Oksana Tsyhankova
Oksana Tsyhankova, CMO at Soft2Bet shakes up the iGaming world with her innovative marketing strategies. She’s the brains behind the company’s MEGA gamification engine, which has taken player engagement to the next level with features like leaderboards and competitions. In her work, Oksana focuses on combining smart tech with bold marketing moves, making Soft2Bet a standout in both B2B and B2C sectors.
2. Trevor Westacott
Trevor Westacott is the Vice President of Marketing at Playtech, previously serving as Marketing Director at NetEnt. With over seven years of experience at NetEnt, he contributed to the company’s growth alongside a talented team. At Playtech, Westacott continues to shape marketing strategies, leveraging his extensive industry experience. He is also a strong advocate for diversity and inclusion, promoting a culture of acceptance within the iGaming sector.
1. Niklas Lindahl
Niklas Lindahl takes the top spot on this list for good reason. As the former Global Chief Marketing Officer at LeoVegas, he was the driving force behind the brand’s global marketing success. Joining in 2018, Niklas played a huge role in LeoVegas’ expansion into key markets like Italy, and later took charge of the entire marketing strategy across Europe and North America. Leading a team of over 100, he was behind some of LeoVegas’ biggest branding moves, including major sponsorships with Manchester City and Inter Milan. Known for his hands-on approach and strategic thinking, Niklas built lasting partnerships and helped drive LeoVegas to the forefront of the iGaming space. Even as he announced his departure in 2024, his impact on the brand remains undeniable.
Edited by: @MaiaDigital www.zonadeazar.com
