Zona de Azar USA – SG Digital: Nessie’s Mega Drop™ Quest
USA.- January 14, 2020 www.zonadeazar.com Nessie’s Mega Drop™ Quest is the first game available under the Mega Drop™ Quest brand. This game reimagines the player experience with syndicated jackpots, a multiplier bonus wheel, added wilds and free games all delivered through a unique double reel mechanic triggered by Nessie, the world famous Loch Ness monster.
What is Syndicated Gaming?
Simply put, Syndicated Gaming is the ability to engage in gameplay together with other people. This is an ideal way for us to introduce community gaming to the online casino community. Social gaming is not only hot right now, but the epitome of our future platform.
The Mega Drop Quest syndicated jackpot product allows for groups of people to ‘win together’ and create more chances of winning big prizes within a slot game. Players are able to join others to collectively win a percentage of a larger jackpot, allowing for more accessibility and introducing a community gaming component.
What is the main driver for players?
It’s always better to get something than nothing.
Basically the idea is that when a player is part of a group, regardless of how much they contribute to a jackpot, their chances are considerably higher than if they approached it alone.
People playing as teams (or in groups) suddenly makes a jackpot feel achievable!
The jackpot becomes more realistic and significant.
Syndicated Gaming brings players together in a simple way – Providing a venue to actually win a “jackpot as a team” rather than always “chasing alone”.
It’s easy to understand that it can be frustrating for players to always be chasing.
Is there crossover from syndicated gaming outside of real money gaming?
Social gamification is naturally finding it’s way into online gaming. There are only so many players that each operator can acquire as a customer base. Therefore it is hyper-important for industry operators to focus on retention of their players by creating unique and entertaining user experiences that go beyond the games themselves. We are creating experiences that will ultimately have players feeling invested and keep them returning to the community.
Customer lifetime value must increase to provide a balance. The more a player invests in an operator casino(s), the better chance they have at mitigating their players.
I foresee a knock-on-effect of RTP. For example, if you have casino games in the 96 or 97 percentile and add the gamification piece, you may be looking at RTP values dropping and shifting closer to land-based (say the 95% range). This will also put more pressure on us as suppliers to deliver numerous math models for singular titles (as you might to account for different playing styles in different global territories – Sweden vs. US for example).
How Does Social Factor in?
The “Social experience” is already quite vibrant within the online gaming community. Through venues such as Twitch and more specialized communities such as CasinoGrounds, we see streamers attracting many thousands of followers. Through these active communities and this form of collective entertainment, we’re going to see more and more acceptance and less stigma surrounding online gaming… people more willing “to go social” with their wins. Naturally, this includes a younger audience with more disposable income and more willingness to invite friends and share their experiences openly – Helping online gaming become a more socially acceptable form of entertainment.
What About Building Stickiness?
You have to give players a sense of value. If I am a player choosing to invest in an operator website and I am losing money playing, the operator needs to create a value proposition that goes beyond a “big win” – Something to make me feel like the money I’ve invested was worthy of my experience at their casino.
Through these value-added propositions, you are going to see players leaving operator sites less and much stronger personalization of the player experience – Think personalized game recommendations, Recognition for participation in community forums, Avatars, Badges, etc.
In closing
It is important that we as suppliers embrace syndicates and help build solutions that simplify community games to make them accessible and enjoyable for all players. This has been one of the greatest challenges our team has undertaken, and we feel that we have risen to the occasion, creating a value proposition that goes well beyond a ‘big win’. We are proud to have delivered a product that supports the community vision of our platform and are thrilled to have partnered with Betsson for this first release to market.
As first game available under the Mega Drop™ Quest brand, Nessie’s Mega Drop Quest reimagines the player experience with syndicated jackpots, a multiplier bonus wheel, added wilds and free games all delivered through a unique double reel mechanic triggered by Nessie, the world famous Loch Ness monster.
Watch this space for more Mega Drop™ Quest games coming your way!
