Zona de Azar USA – The Game Day Secures u$s 4.5M in Series A funding

USA.- December 02, 2021 www.zonadeazar.com Digital sports media company The Game Day said has secured $4.5m in Series A financing.

The company’s CEO said the funding round comes as it scales to meet what it termed “strong demand” in the North American sports media space.

The Game Day’s latest round of funding was led by sports media and online gaming investors, along with seven returning investors. Officials said the capital raised will support the company’s ongoing growth, including commissioning additional marquee talent, the introduction of innovative content formats, driving increased conversions, and opportunities for monetization via new revenue streams.

To date, the company said its network has amassed more than 4m network followers, averages more than 150m monthly impressions and continues to grow at a consistent rate.

The Game Day produces approximately 20 productions per week across its YouTube, Instagram, TikTok, Twitter and Facebook properties, with a roster of creators, athletes and influencers such as Jordan Schultz, Jenna Bandy and Frank Michael Smith.

The company recently expanded into the casino space, with the launch of TheGameDayCasino.com.

“The Game Day has seen tremendous growth this past year and we are thrilled to continue to charge forward and drive our business to the next level,” Matt Heiman, CEO and co-founder, said in a statement.

Heiman said the current M&A climate in the sports gambling industry, including Penn National Gaming’s recent acquisition of Score Media, makes it clear that increasing attention is being paid to similarly fast-growing sports betting media properties in the US.

“With the rise of legalized sports betting now piquing the interest of a swathe of market-leading investors, and the sports gambling industry’s desire to invest in sports betting content properties, The Game Day finds itself ideally positioned between the sports media and online gambling spaces to deliver meaningful audience scale at a particularly crucial time in the industry’s life cycle,” Heiman added.

Edited by: @_fonta  www.zonadeazar.com