Zona de Azar UK – “Broadway Gaming” to Offer Pragmatic Play Bingo Games on its Platform

UK.- October 16th 2020 www.zonadeazar.com Pragmatic Play, a leading content provider for the gaming industry, introduced its live bingo product to Broadway Gaming, operator of one of the UK’s leading bingo networks.

Broadway Gaming, which began its journey in 2010 and has built a strong customer base, will offer the new partner’s titles on all five bingo sites, including its flagship brand Butlers Bingo.

Melissa Summerfield, the CCO of Pragmatic Play, said: “We are excited to see our products integrated with one of the most important bingo operators in the UK market. Being selected by Broadway, among several suppliers, to be your exclusive bingo provider is a milestone ”.

Summerfield added: “a recognition of the innovation and hard work that we put into the development of this vertical. We are quickly becoming the preferred bingo provider for the industry, with deals recently closed, with Lottoland, LeoVegas and many others “.

David Butler, CEO of Broadway Gaming, also commented on the integration of the new product. “After evaluating many products and suppliers, accepting the Pragmatic Play offer through direct integration was the best decision and represents an important step for us”.

According to Buttler, “our players expect high quality games, and we are sure that Pragmatic Play products will exceed ours and their expectations. We can’t wait to see the performance of the games under our brands and on our network ”.

Pragmatic Play product was recently awarded

Pragmatic Play recently launched a new exclusive variant – Bingo Blast. This first game for mobile devices is a redesign of the classic bingo experience.

The dynamics of the Bingo Blast game are up to four times faster than the average 90-ball bingo game, making it ideal for playing anywhere. The launch marks the beginning of a truly innovative period.

The vertical was recently awarded at this year’s edition of Which Bingo Awards as the best bingo software currently available on the market.

In addition, the agreement with Broadway further reinforces Pragmatic Play’s position as a supplier of various products in the most important regulated markets in the world. Nowadays, the company produces up to five new slot titles per month.

Edited by: @MaiaDigital www.zonadeazar.com