Zona de Azar USA – AGA Updates Responsible Marketing Code

USA.- March 29th 2023 www.zonadeazar.com A Note from the American Gaming Association´s CEO, Bill Miller: “Gaming Colleague, As we approach the five-year anniversary of PASPA, it’s remarkable to reflect on the transformation and growth of legal sports betting in America. Key to this growth has been our interest in getting sports betting right, including through advertising.

In 2019, the AGA and our members proactively created the Responsible Marketing Code for Sports Wagering to set the industry standard for responsibility in marketing and advertising of sports betting. Today, I’m pleased to share updates to the Code, developed in collaboration with AGA members, that enhance consumer protections and raise the already high bar on responsible advertising.

These updates—which go into effect immediately with a grace period for deployed assets—reflect our intention for the Code to mature along with the legal market by:

Enhancing protections for college-aged audiences:

Prohibiting college partnerships that promote, market or advertise sports wagering activity (other than to alumni networks or content focused on responsible gaming initiatives or problem gambling awareness).

Prohibiting sportsbook NIL deals for amateur and college athletes.

Adding age restrictions (21+) for any individual featured in advertising.

Changing all references to the “legal age of wagering” to 21+.

Banning all use of “risk free” in advertising.

Formalizing an annual process for reviewing and updating the code.

We know advertising plays an essential role in building a competitive legal market, migrating consumers away from the predatory illegal marketplace, and advancing responsible gaming education while marketing problem gambling resources. We also know that a sustainable marketplace is dependent on our ability to advertise responsibly and protect consumers. Today’s progress is an important step to achieving both of these critical goals. All the best, Bill.”

Learn More About the Responsible Marketing Code

Read the Full Responsible Marketing Code

Edited by: @MaiaDigital www.zonadeazar.com