CACI and Optimove Strengthen Partnership to Maximize Customer Marketing
CACI’s expertise ensures brands leverage the full potential of the Optimove platform and bridge the gap between data and action
Israel. – November 4, 2025 www.zonadeazar.com Optimove, creator of the Positionless Marketing concept, announced the strengthening of its partnership with CACI, a provider specializing in data-driven marketing, customer experience, and technology solutions. CACI joins the Optimove ecosystem as an official Solution Partner.
Through this partnership, companies benefit from the combination of Optimove‘s AI-powered Positionless Marketing platform and CACI’s extensive experience in transforming customer experiences, addressing modern data challenges, and integrating new technologies and processes into organizations. Together, the companies help marketers extract greater value from Optimove, accelerate results, and expand CRM strategies with specialized, customized services that evolve and innovate alongside brands.
“We often see marketers leveraging only a fraction of their platforms’ potential due to data fragmentation, resource limitations, or integration challenges,” said Simon Gray, Director of Growth and Partnerships at CACI. “Optimove has developed a sophisticated, data-driven tool powered by advanced AI capabilities. Our joint goal is to ensure that these professionals leverage the wealth of information available and utilize the full breadth of the platform to drive personalized and successful experiences at scale.”
CACI’s collaborative approach involves understanding each organization’s specific challenges and structuring a strategic plan that aligns people, processes, and technology. Optimove and CACI have already enjoyed joint success working with global gaming company Entain. Together, they tackled technological complexity, operational inefficiencies, and fragmented customer journeys, accelerating Entain’s CRM transformation. CACI’s practical approach ensured that Entain’s team could take full advantage of Optimove’s capabilities, transforming the platform’s potential into real marketing performance gains.
David Delbridge, CACI’s Chief Marketing Technology Officer, said: “Our recommendation was to centralize CRM decisions using Optimove and improve integration across the Entain ecosystem. This unlocked a universe of AI and automation at scale. Optimove‘s AI now decides on the right offers and enables them from end to end, rather than just sending them out.”
For more information on Entain‘s success, click here.
The partnership will also help address a common challenge for large brands: data quality and reliability. A customer relationship marketing strategy is only as effective as the data that supports it. By leveraging CACI’s DataHub solution, which promotes data standardization and identity resolution, in conjunction with Optimove’s segmentation and activation capabilities, the platform achieves its best performance.
“While the Optimove platform offers marketers data power, creativity, and optimization, CACI’s expertise and recognition, especially in the UK market, will help marketers fully leverage the capabilities of the Optimove platform,” said Moshe Demri, Senior Vice President of Revenue and General Manager at Optimove.
“We are excited to continue driving success with CACI. Together, we are not only offering advanced technology, but delivering unique experiences and measurable growth for businesses.”
Edited by: @MaiaDigital www.zonadeazar.com