New Alliance Aims to Eliminate Bots and Bring Fair Play Back to Online Gaming
Argentina.- May 16 2025 www.zonadeazar.com The alliance promotes humanity verification to combat the presence of bots and improve the esports experience.
Playing online should be synonymous with fun, healthy competition, and community. However, the growing presence of bots that pretend to be real players is creating frustrating and uneven experiences. In fact, according to a recent survey, 9 out of 10 Argentine gamers have encountered bots while playing, and 70% believe that this ruins the experience.
In response to this issue, KRÜ Esports announced a strategic partnership with World, the digital identity protocol co-founded by Alex Blania and Sam Altman, which seeks to establish a new standard of fairness and transparency in esports and online gaming.
“At KRÜ, we have always understood that esports are much more than competition: they are community, passion, and people. This partnership with World highlights something essential in gaming: human authenticity. We are committed to putting real players back in the spotlight,” said Rodrigo Santillán, Marketing Director at KRÜ.
Martín Mazza, General Manager of Tools for Humanity for Latin America (a company collaborating in the development of World), said:
“Our mission is to provide tools that enable people to enjoy technology safely and reliably. With this partnership, we seek to continue raising awareness about the value of a genuinely human experience in the digital environment.”
How does it work?
One of the pillars of this initiative is the integration of World ID into KRÜ’s Discord community. This technology allows for the secure and anonymous verification that a user is a real and unique human. Those who complete this verification gain access to exclusive “human-only” competitions, special channels, benefits in the KRÜ Shop, and a more reliable and bot-free community.
In addition, Orbs (World ID scanning devices) will be installed at KRÜ KLÜB and at select events, allowing players to confirm their human identity while continuing to enjoy the gaming environment.
The partnership also makes World an official sponsor of KRÜ, with brand presence on its website, social media, and team jerseys.
A step toward the future of gaming
The growth of bots is one of the main challenges facing competitive gaming. With this collaboration, KRÜ and World are proposing a concrete and pioneering solution: bringing humanity verification to the center of the online experience, strengthening trust, fairness, and fun for all players.
Edited by: @MaiaDigital www.zonadeazar.com