Zona de Azar Argentina – Interview with Andrés Troelsen, Commercial Director of Belatra Games in Latin America

Argentina.- May 29th 2024 www.zonadeazar.com In a dynamic industry like iGaming in Latin America, companies like Belatra Games stand out for their trajectory and contribution to the sector’s development.

In this exclusive interview, Andrés Troelsen, Commercial Director of Belatra Games in Latin America, shares valuable insights about the company’s presence in the Latin American market, emerging trends, and strategies to remain a leader in the region.

• What is the period of Belatra’s Games’ presence in the Latin American market, and what key developments and transformations have transpired since then?

Over 15 years ago, Belatra Games became a trailblazer in the Latin American iGaming industry. Recognizing the region’s burgeoning potential, we assembled a dedicated team and inaugurated offices in Buenos Aires, Argentina, to better serve the local market. Following this, the company has undergone significant transformations, evolving from a focus on traditional, land-based gaming machines to launching its first online game in 2010. In the wake of the pandemic, Belatra prioritized online slot game development. These strategic shifts have demonstrated the company’s adaptability and the rapid technological advancements that have revolutionized the gaming world.

• What are the prominent trends and emerging opportunities you have recognized within the Latin American gaming sector?

The predominant trend is a marked preference for online slot games, with digital gaming experiencing exponential growth across all Latin American markets. We foresee no immediate limitations to this upward trajectory.

• In what ways does Belatra Games distinguish itself from its competitors within the Latin American gaming arena?

Belatra’s differentiation stems from a multifaceted approach encompassing several key factors. We foster close, collaborative relationships with our clients, maintain a physical presence with the offices in Buenos Aires, and employ a highly skilled team of professionals who possess native fluency in the languages of our target markets. Our team consistently travels to engage with clients face-to-face, actively participates in industry events and exhibitions, and is committed to continuous innovation. We launch new games monthly, expanding our portfolio while remaining attuned to the needs and preferences of each Latin American country. This enables us to tailor game themes to resonate with specific markets, ensuring a personalized and engaging player experience.

• Please elaborate on Belatra Games’ operations and initiatives within the Latin American market?

Belatra’s portfolio is meticulously curated for the Latin American market. We keenly understand the diverse cultural nuances and player preferences across the continent. Our games are specifically designed to accord with local themes and tastes, guaranteeing an immersive experience for players in the region.

• What key criteria does the company apply to assess and select prospective partners in the Latin American region?

Our criteria for selecting potential partners is establishing a strong mutual respect and trust foundation. We prioritize partners with a thorough knowledge of our company and our history within the industry and with whom we can envision building a mutually beneficial business relationship. At Belatra, we cultivate a collaborative environment where human connections and positive relationships with our team and partners are paramount.

• Which countries within the Latin American market are the primary focal points for your strategic efforts?

Belatra values all Latin American markets, but our current strategic focus is Brazil due to its scale and potential. However, we maintain an active presence across the whole region. As previously mentioned, our established offices in Argentina serve as a hub for a market that has constantly performed well for us. Additionally, we frequently travel to Chile, Peru, Colombia, and Mexico, which we recognize as leading growth markets in the region.

• Has Belatra Games integrated specific cultural aspects or regional preferences into its product offerings or strategic approaches within the Latin American market?

Absolutely. Latin America’s distinct cultural identity sets it apart from other regions. Each country exhibits unique characteristics in terms of interpersonal relationships and consumer tastes. To effectively cater to these diverse features, our team is dedicated to serving the region, comprised entirely of Latin Americans, displaying a deep understanding and appreciation of these cultural variations.

• In which gaming industry events has the Belatra Games LatAm team participated this year, and what were the impressions from these experiences? Moreover, what are the team’s anticipations and objectives for upcoming events?

Participation in global and regional industry events is a cornerstone of our strategic approach. We commenced the year at the renowned ICE London, a landmark event for the iGaming sector. Subsequently, we have maintained a robust presence in Latin America, showcasing our innovations in Rio de Janeiro and at Brazil’s esteemed São Paulo trade fair. Concurrently, we have actively participated in Sagse Buenos Aires and the Cartagena event in Colombia. Soon, we expect to exhibit in Santiago, Chile, followed by the trade fair in Lima, Peru. We have also secured a prominent booth at the Lisbon event in Portugal, where we extend a warm invitation to all industry colleagues to join us for a convivial gathering. Finally, we are slated to have a booth at the Miami event in the United States.

• What are Belatra’s forthcoming strategic initiatives and expansion plans in the LatAm market?

Our strategic roadmap includes expanding our team with specialized personnel for each Latin American country. We have already initiated recruitment efforts within Brazil to acquire local talent. At the same time, we remain steadfast in our commitment to develop and launch new games, specifically for our various regional markets.

• How does Belatra Games envision the evolution of the gaming scene in Latin America, and what role does the company aspire to have in shaping this course?

Having been an influential participant in the iGaming industry for over 31 years, Belatra is committed to maintaining its leadership position. We will continue to innovate and evolve alongside this industry, embracing new technologies and opportunities. We are especially enthusiastic about expanding the Belatra family by nurturing relationships with new teams, clients, and partners worldwide. To this end, we extend an open call to all stakeholders to engage with us and collaborate towards mutual success in this dynamic and ever-changing landscape.

Edited by: @MaiaDigital www.zonadeazar.com