Zona de Azar Brazil – Exclusive Interview with Nicolás Campano, LATAM Sales Director of Soft2Bet

Brazil.- 19th March 2024 www.zonadeazar.com In the context of the SBC Summit Rio, which took place from March 5th to 7th at the Windsor Convention Center in Rio de Janeiro, Brazil, we had the pleasure of meeting with Nicolás Campano, LATAM Sales Director of Soft2Bet, who participated as a panelist in the conference ‘Improving Consumer Experience through Innovation, within Regulatory Boundaries.’

In this exclusive interview for Grupo Zona3w and Zona de Azar, Nicolás Campano delves into the exciting world of iGaming, revealing the innovative services that Soft2Bet offers to operators in the sector.

From the development of proprietary technology to gamification, Campano details how Soft2Bet has evolved to provide unique and engaging solutions.

He guides us through Soft2Bet’s different gamification engines, with special emphasis on the ‘MEGA’ platform, highlighting its impact on player retention and revenue growth.

Furthermore, he explores the integration of gamification into Soft2Bet’s player account management system, highlighting how this strategy has become a crucial element for commercial growth in a highly competitive market.

With captivating narrative and intriguing examples, this interview offers a fascinating insight into everything Soft2Bet offers and will continue to offer to the industry.

• What services does Soft2Bet offer to iGaming operators?

Soft2Bet is a company that was born almost eight years ago and started purely as a B2C operation. We decided to build our own technology to not depend on third parties.

By developing our technology, we created very powerful software and decided to commercialize it. This means that we now offer various products to operators, such as a platform, operational services, white labels, our game studio, ELA Games, and our gamification platform, MEGA (Motivational Engineering Gamification Applications).

• What aspects make Soft2Bet’s gamification engine stand out?

We don’t have just one engine, but several focused on different types of online casinos or betting houses, depending on their narrative. We also have a team hired from outside the gaming industry, coming from the casual gaming industry, which adapts the latter to iGaming.

Currently, we have 9 gamification engines, and in Q1, one more will be launched, totaling 10. These engines offer features such as stadium building, cities, shops, collectibles, missions, and tournaments, among others.

Once installed, what we have observed is that screen time increases by at least 300% during the first two months. Additionally, around 52% of unique casino users use these gamification engines, increasing Average Revenue Per User (ARPU) by 45% for each player.

• How are MEGA features integrated with Soft2Bet’s player account management (PAM) system?

Our gamification engines were developed mainly for our own operations and for our B2B partners. However, we are finishing an API to integrate these engines into third-party platforms.

Throughout Q1 and Q2, we are adding different engines to this API so that any operator with an external platform can integrate them directly as if they were a different content provider. The operator doesn’t have to do anything, as gamification is launched through iframe and no front-end modification is necessary.

Why does Soft2Bet consider gamification crucial to its commercial growth strategy?

In the iGaming industry, we are seeing fierce competition, not only among different operators. The major competitors are platforms like Twitch, TikTok, and Instagram.

Therefore, gamification has become crucial to increasing player loyalty and creating a more immersive experience. That is, it is not just a platform where you enter, make a bet or a spin, and leave.

By providing a narrative, a story around the casino, and having a series of achievements with prizes, players are kept more entertained and engaged, which in turn increases retention and revenue. It’s more than just buying pure adrenaline and making a spin or a bet.

• How many games does Soft2Bet offer on its platforms?

Soft2Bet has approximately more than 24 games in its ELA Games studio, with plans to launch between one and two new games per month in the coming months. Additionally, it offers a game aggregator and two gamification mechanisms, Bonus Crab and Cash Crab, a claw machine that allows players to win prizes by depositing funds.

Once the player makes a deposit, they are given a spin on Bonus Crab. If they manage to grab the prize, the reward can be in cash, free spins, free bets, or whatever the operator chooses. This is one of our most popular gamification mechanisms.

• What variety of payment methods does Soft2Bet support?

Soft2Bet is integrated with the main international and local payment methods in the countries where it operates.

How many languages are supported by Soft2Bet’s platforms?

Soft2Bet’s platforms support the main languages of Europe, Latin America, and the United States.

• What aspects would you highlight about Soft2Bet’s B2B solutions?

Soft2Bet stands out in the market for its gamification engines, which have contributed to double revenue growth in the last year. These engines have reduced bonus costs and increased player retention, with a 65% increase in GGR, a 45% increase in ARPU, and a 52% participation of unique active users in each casino.

Screen time increases by 300%. The clear differentiator for Soft2Bet is MEGA: once the player completes a milestone in one of these gamification engines, they are awarded more rewards to play or directly to redeem for prizes, making the player more loyal to the brand.

Is there any other relevant aspect of Soft2Bet that you would like to mention and that has not been addressed in the previous questions?

I would like to tell the story of one of our flagship products, the “Bonus Crab” claw machine. This product, which started as a proof of concept in Cyprus, when we moved to our main office.

Prior to our office, the building was an arcade, and upon seeing these machines, we decided to leave two installing a camera to do a proof of concept with a casino to see if players were interested in playing. In this case, the mechanism works as if you were there: the player moves the claw and tries to grab the toy.

It worked so well that we now have a warehouse of around 60 machines. It is a promotional mechanism that increases GGR dramatically. The player gets a spin for making a deposit. Then they can grab the toy and get certain rewards.

Additionally, we offer another product called “Cash Crab,” which allows players to bet on whether the person playing will grab the prize on the claw machine.”

Edited by: @MaiaDigital www.zonadeazar.com