Zona de Azar Brazil – Betsson: Hugo Genaro Nominated “Marketer of the Year”
Brazil.- June 10, 2024 www.zonadeazar.com Hugo Genaro, Head of Marketing at Betsson, a leading global operator in online betting in Latin America, is among the nominees in the “Marketer of the Year” category at the EGR Marketing and Innovation Awards 2024, one of the most prestigious events in the world. betting industry. The awards ceremony will be on June 13 in London.
“It is an honor to win this nomination alongside Betsson, which was already recognized as the best native application in 2022 and 2023, during the EGR. “I am very proud to be part of a leading company in the betting sector and I hope to continue promoting our position as a benchmark in innovation in the online gaming industry,” Genaro emphasizes.
Hugo already led the social networks of Santos Futebol Clube, worked in advertising, social networks and sponsorship negotiation for the player Neymar. He also coordinated major sponsorships with Samsung, Gatorade, Seara, Vivo and Gilette that involved player Paulo Henrique Ganso. Today, the executive is responsible for Betsson’s marketing strategy and operations in Latin America and for leading negotiations on regional media agreements and marketing budget strategy.
The EGR Marketing and Innovation Awards recognize the most innovative and creative companies in the online gaming industry. In addition to “Marketer of the Year”, Betsson is also competing in the categories “Brand of the Year”, “Casino Marketing Campaign” and “Sports Betting Marketing Campaign”.
About Betsson
Founded in 1963, Betsson Group is one of the largest online gaming references in the world, offering entertainment to millions of players with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet. With patented technology across its entire product offering, Betsson serves players directly (B2C) and indirectly B2B. The company’s vision is to provide the best customer experience in the industry. Sustainability is an integral part of Betsson’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a successful and sustainable business. Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America and is wholly owned by Betsson AB, listed on Nasdaq Stockholm. Visit us at www.betsson.com/br. Fountain
Edited by @_fonta www.zonadeazar.com
