Zona de Azar Cyprus – How Zillion Games Builds a Winning Team in iGaming

Cyprus.- December 12, 2024 www.zonadeazar.com Zillion Games ‘s CMO, Kseni Viatkina, and HRD, Irina Rimmel, share their expertise on how a strong employer brand attracts top talent, fosters lasting partnerships, and drives business growth in the competitive iGaming sector.

What role does employer branding play in the success of an iGaming company, and how does it impact your specific department?

Irina Rimmel’s сomment:

Employer branding plays a huge role in attracting and keeping top talent in iGaming. At Zillion Games we understand that in such a fast-paced and innovative industry, it’s important to stand out and show that we’re a place where people want to work.

When a company has a strong employer brand, the hiring process becomes easier. We can communicate with candidates in a more personal way, building real connections. At Zillion Games, we aim to be open and honest in our communication, sharing what’s important to us and what we value in people. This helps not only to attract new talent but also contributes to the company’s growth and strong relationships within the team.

Kseni Viatkina’s сomment:

A strong employer brand enhances overall brand awareness, positioning the company not only as a desirable workplace but also as a trusted industry leader.

For a CMO, this translates into significant advantages. First, it boosts the company’s visibility and credibility in the market, making it easier to attract and engage potential partners. Companies with a strong employer reputation naturally draw more interest, facilitating partnerships and collaborations that might otherwise require extensive outreach efforts. Additionally, a well-regarded employer brand also supports talent acquisition, ensuring that the organization attracts top-tier professionals who, in turn, contribute to innovative campaigns and business growth.

What challenges do you face in attracting top talent in the competitive iGaming industry, and how does a strong employer brand help overcome these challenges?

Irina Rimmel’s сomment:

At Zillion Games, attracting top talent in the competitive iGaming industry is always a challenge due to the high demand for skilled professionals. Many candidates are looking for companies where they can make a real impact, not just follow instructions. They want the freedom to bring their ideas to life without unnecessary bureaucratic barriers.

We create an environment where teams have the autonomy to influence processes and make key decisions. For example, our teams often define how the development process will be structured and which decisions should be made, which allows us to work faster and more flexibly. This approach helps us attract talented individuals who are looking for more freedom in decision-making and the opportunity to grow within the company.

Kseni Viatkina’s сomment:

Attracting top talent in the competitive iGaming industry comes with its challenges, particularly in meeting the expectations of marketing professionals. Many candidates seek roles where their ideas can be implemented without unnecessary delays, but larger or more structured companies often face internal barriers to executing new initiatives quickly. This can lead to frustration and hesitation from creative specialists considering such roles.

At Zillion Games, as CMO, I view this as an opportunity to differentiate our company. As a young and agile organization, we are committed to providing our marketing team with the freedom to propose and test innovative hypotheses, shaping strategies that resonate with our audience. This openness empowers specialists and creates a sense of ownership in their work, making us an attractive choice for top talent.

For example, we recently onboarded a talented marketing professional who joined us with fresh perspectives and a deep understanding of audience engagement. While we have not yet fully implemented her ideas, we are actively integrating her vision into our long-term planning. We aim to roll out a bold new marketing strategy in 2025, showcasing how Zillion Games values innovation and collaboration to drive future success.

Can you share a recent example of an employer branding initiative or campaign that delivered significant results, and what were the lessons learned from it?

Irina Rimmel’s сomment:

One successful employer branding initiative involved sharing real stories from employees: how they overcame challenges, worked on projects, and celebrated achievements. We used short videos and social media posts to show the real day-to-day, rather than an idealized version.

The campaign was successful because it was authentic. We showed what it’s like to work here, resonating with both candidates and current employees. The key takeaway: authenticity matters. It helped attract great talent and made the team proud of their work.

Kseni Viatkina’s сomment:

A recent example of an employer branding initiative that delivered significant results for us was our recognition at the EGR Italy Awards, where we won the “Rising Star” category. This achievement not only elevated our brand visibility in the industry but also served as a powerful endorsement of our company’s growth and potential. From a marketing perspective, this award reinforced our reputation as an innovative and rapidly growing player in the iGaming space, which directly impacts our employer branding.

Edited by: @MaiaDigital www.zonadeazar.com