Zona de Azar Malta – Gentoo Media Expands QMRA Compliance in Sweden and Germany

Malta.- October 30, 2024 www.zonadeazar.com Gentoo Media has added two new websites to its portfolio certified by the Quality Mark Responsible Affiliates (QMRA), a compliance standard launched in February 2024 to promote responsible iGaming affiliate practices across various jurisdictions.

These new additions – Newcasinos.com/sv for the Swedish market and Newcasinos.com/de for the German market – will undergo QMRA’s compliance reviews, aimed at meeting responsible advertising guidelines.

QMRA evolved as an international extension of the Dutch Keurmerk Verantwoorde Affiliates (KVA), a quality mark focused on responsible iGaming affiliate operations.

The addition of these new websites aligns with Gentoo’s broader corporate strategy, which embraced QMRA as official company policy earlier this year – a decision linked to the certification’s ability to enhance consumer trust and maintain strong relationships with both operators and regulatory authorities.

The program’s regular compliance reviews also provide an additional layer of oversight for Gentoo’s expanding portfolio.

With this in mind, Gentoo’s newly listed QMRA websites will now undergo compliance checks by QMRA to confirm adherence to these standards.

Edited by @pererarte   www.zonadeazar.com