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Zona de Azar Malta – High Roller Technologies Releases Fruta for the Latin American Market

Malta.- June 06, 2024 High Roller Technologies (ticker), operator of, a premium brand in online gaming and a destination for high rollers, announced today the launch of its second active iCasino brand, Fruta as part of High Roller Technologies’ multi-brand strategy, and expansion into the burgeoning Latin American, Spanish speaking gaming markets. Following a successful soft launch in December 2023, the full rollout of Fruta through existing marketing channels is now ongoing with further market expansion planned over the course of 2024.

Fruta is the ultimate gaming destination, offering a wide range of thrilling games and enticing jackpots. Players can immerse themselves in the excitement of slots, roulette, blackjack, and a variety of other games tailored to fulfill their gaming desires. With their very own concierge messaging service, Fruta offers a high roller’s touch. Players have the chance to receive up to 20% weekly cashback, engage in live tournaments, revel in cash drops, participate in wager races, and seize opportunities to win exciting giveaways.

The Latin American region is rapidly emerging as a massive opportunity in the global iGaming and gambling market. With a vast, untapped population of over 670 million, widespread adoption of mobile devices, coinciding with a shift to regulation in key markets, and a growing interest in online entertainment, the region presents a compelling environment for growth. A report released by Vixio Regulatory Intelligence projects Latin America’s regulated online gambling market to quadruple in size and reach $6.75 billion in annual revenue by 2027.

High Roller CEO, Ben Clemes commented, “With the release of we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service. As we look ahead, we anticipate the launch of at least one new iCasino brand within the next twelve months as part of our multi-brand strategy. This initiative aims to bolster our market presence in current markets, while also reducing our customer acquisition costs and increasing our demographic footprint and the lifetime value of our customer base.”

Mr. Clemes continued, “It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established, but also opens up new opportunities in the growing LATAM and Spanish-speaking markets. The speed from conception to launch is a testament to the capability of our in-house developed technologies and the excellence of our operational teams.”

Fruta is the second brand by High Roller Technologies supported by Pragmatic Solutions’ Player Account Management (PAM) technology. Pragmatic Solutions smart iGaming PAM platform enables operators to deploy multi-brand strategies while consolidating all technical services and operations on a single multi-tenant instance of the platform.

Ashley Lang, CEO at Pragmatic Solutions, said, “We take pride in providing excellent platform technology to support today’s multi-jurisdictional, multi-product gaming operator as a foundation. In addition, our platform development velocity is high and allows our clients to accelerate their product and geographical expansion objectives fast, which is much needed in the competitive iGaming landscape.

It is very exciting for us to see our clients expand their global reach and scaling their businesses by capitalising our technology and bespoke services.”

Edited by @pererarte


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