Zona de Azar USA – Optimove: NFL Betting Surge for 2024-2025 Season Boosts Sportsbooks
USA.- August 29, 2024 www.zonadeazar.com Optimove’s NFL Betting Report provides sportsbook operators a dozen ways to optimize player (bettor) engagement, loyalty and maximize player lifetime value.
Why it Matters:
For sportsbooks, this report reveals trends that suggest increased revenue potential for operators who can effectively capture and retain customers. The report’s findings indicate a substantial increase in betting frequency and engagement, indicating a growing market with more active participants. The report includes a dozen recommendations for sportsbook operators for the 2024-2025 NFL season.
The Big Picture:
Optimove Insights, the analytical and research arm of Optimove, has released its 2024-2025 Consumer Report on NFL Wagering Intentions, revealing a substantial increase in betting frequency and engagement among NFL bettors.
Key findings from the report include:
- 71% of bettors now place wagers on one or more games per week, up from 63% in 2023.
- 85% of respondents make live bets during games, a significant rise from 61% last year.
- 84% of bettors plan to bet on games in the 2024-2025 season, compared to 70% last year.
- 90% of bettors manage a budget for betting, with the majority setting weekly or seasonal limits. – 97% of bettors are aware of responsible gambling resources, with 67% actively using these resources.
The report also highlights a growing trend in multi-platform betting, with 68% of respondents using two or more betting sites per week, up from 54% in 2023. This underscores the need for sportsbooks to optimize their engagement and loyalty programs.
The report includes a dozen recommendations for sportsbook operators to increase revenue such as offering real-time statistics and updates, coupled with interactive tools or AI-driven insights, to help bettors make informed decisions during live events. This recommendation corresponds to the significant increase in live betting during games.
For more information about the report and how sportsbooks can optimize the 2024-2025 NFL Season, go here to schedule a demo.
Edited by: @MaiaDigital www.zonadeazar.com
