SIS Amplía Carreras 24/7 y Competitive Gaming con Midnite
Reino Unido.- 08 de Enero de 2026 www.zonadeazar.com SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has expanded the reach of its premium live racing and Competitive Gaming portfolio following a new launch with UK-based sportsbook Midnite.
The partnership sees SIS deliver continuous horse and greyhound racing coverage alongside its market-leading Competitive Gaming product, providing Midnite players with engaging, always-on betting opportunities. The dual launch strengthens Midnite’s position as a next-generation sportsbook, offering a modern and immersive experience across sports, esports and casino.
24/7 Live Racing Drives Engagement and Scale
Following a successful technical integration, Midnite’s platform now benefits from more than 60,000 additional horse and greyhound racing events per year, sourced from over 170 racecourses and tracks across six continents.
SIS’s 24/7 live racing portfolio is designed to deliver consistent liquidity and engagement, helping operators increase betting frequency, extend session times and maximise revenue across regulated markets.
Built with a technology-first approach, Midnite seamlessly integrates SIS’s live pictures, data feeds and betting markets, ensuring a smooth and intuitive user experience across desktop and mobile.
Competitive Gaming Delivers High-Integrity Esports Content
In addition to live racing, Midnite has launched SIS’s Competitive Gaming offering, gaining access to a comprehensive portfolio of more than 225,000 H2H Global Gaming League™ eSoccer and eBasketball matches annually.
Proven Value for Sportsbook Performance
Competitive Gaming content has been proven to generate up to 10% incremental value for basketball and soccer betting verticals, making it a powerful acquisition and retention tool for sportsbook operators.
The product is recognised as an industry leader in integrity-focused esports, having become the first esports betting solution to receive the Esports Integrity Commission’s (ESIC) Gold Standard accreditation.
Strengthening SIS’s Position in Regulated Markets
The Midnite launch further reinforces SIS’s position as a premium supplier of high-quality, value-adding content for operators in regulated markets worldwide.
Matt Smith, Customer Growth Manager at SIS, said:
“We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that shares our commitment to innovation and quality. This integration demonstrates how our always-on, high-margin portfolio can support operator growth while enhancing the player experience.”
Zach Amin, Vice President of Sportsbook at Midnite, added:
“SIS live racing and the H2H Global Gaming League™ are an excellent fit for our platform and our players. Delivering engaging, round-the-clock betting opportunities is a key pillar of our strategy as we continue to build a top-tier sportsbook.”
Editó: @pererarte www.zonadeazar.com