Optimove to Boost CRM and Retention at GAT Expo Mexico 2026

Mexico.- May 08, 2026 www.zonadeazar.com Optimove, creator of the Positionless Marketing concept and the leading solution for engaging with iGaming players, will participate in GAT Expo Mexico 2026, one of the leading business events in the gaming and betting industry in Latin America, which will take place from 12 to 14 May in Mexico City. The company’s presence forms part of its strategy to strengthen ties with operators, partners and other industry representatives, at a significant moment for the sector’s development in the region.

Optimove will be represented by Heloisa Bianchi, Partnerships Manager LATAM, and Mauricio Soto, Senior Account Executive. During the event, both will meet with operators and partners to discuss market challenges and opportunities, with a particular focus on retention, CRM, real-time personalisation and more sustainable growth strategies.

The executives will be accompanied by Rosa Ochoa, a consultant and Optimove ambassador with over 20 years’ experience in the iGaming industry. Her career spans various areas of the sector, including lotteries, casinos, and both land-based and online operations, as well as a deep understanding of the strategic development of the Mexican market.

“Mexico is a key market for Latin America and a crucial area for understanding the direction the industry is taking. Attending GAT represents a strategic opportunity to strengthen local relationships, listen closely to the priorities of operators and partners, and share how CRM can help brands transform acquisition into retention and build more sustainable growth, with greater relevance throughout the player’s journey,” says Heloisa.

With AI built into its offering, Optimove supports operators with a platform that brings together data, decisions and execution to make marketing actions more agile, personalised and effective. This approach reflects the concept of Positionless Marketing, developed by the company to give marketing professionals greater autonomy to act based on data, creativity and optimisation, with less reliance on fragmented workflows between different departments.

For Rosa, the event represents an important opportunity to analyse Mexico’s role in the sector’s advancement. “Mexico occupies a very significant position in the development of iGaming in Latin America. It is a market that demands local understanding, strategic insight and sensitivity to its regulatory and institutional context. Participating in GAT alongside Optimove is a way of contributing to these discussions from a practical perspective, connected to the reality of the country and the opportunities that are emerging for the coming years,” says the executive.

During GAT Expo Mexico 2026, Optimove will be available for meetings with operators, partners and media representatives interested in discussing retention, CRM Marketing and the trends that are set to shape the sector’s next steps.

About Optimove

Optimove is the creator of the Positionless Marketing concept and the number one platform for player engagement for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the constraints of fixed roles, giving every professional the power to execute any task instantly and independently. Positionless Marketing has been shown to improve campaign efficiency by 88%, enabling marketing teams to drive more personalised engagement with their existing customers.

For the second consecutive year, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognised for its AI-driven decisions, predictive insights and ability to orchestrate thousands of personalised campaigns, in real time, across multiple channels. AI-driven marketing is a hallmark of Optimove’s leadership.

By embedding AI directly into its platform since 2012, Optimove paved the way for the current standard of Positionless Marketing. Its platform includes Optimove Engage and Orchestrate, for decision-making and the orchestration of multi-channel campaigns; Optimove Personalize, a digital personalisation engine; and Optimove Gamify, a loyalty and gamification platform.

Today, its comprehensive AI-powered suite is at the forefront of empowering marketers to streamline workflows, from insight to creation and optimisation. Optimove delivers industry-specific and use-case-specific solutions for leading consumer brands worldwide.

Edited by @pererarte   www.zonadeazar.com