SBC Summit Americas: Interview with Mateo Lenoble, Kambi’s Sales Manager for Latin America

USA.- June 26, 2026 www.zonadeazar.com As part of SBC Summit Americas 2026, held from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Zona de Azar interviewed Mateo Lenoble, Commercial Manager for Latin America at Kambi.

The summit brought together operators, regulators, technology providers, affiliates, and investors from across the Americas to discuss some of the industry’s most important topics, including artificial intelligence, technological innovation, regulation, responsible gaming, prediction markets, and growth strategies in regulated markets.

Within this context, the FIFA World Cup 2026 emerged as one of the key topics across numerous panels, networking sessions, and business meetings, given its importance as the world’s leading sporting event for the sports betting industry.

During the interview, Lenoble highlighted the tournament’s potential to attract new players to betting platforms while also increasing engagement among existing users.

He also pointed to promotional and engagement tools such as Early Payouts and Super Odds as key features that will help operators enhance the customer experience and drive greater interaction during the competition.

In addition, Lenoble noted that the World Cup presents an important opportunity to showcase the benefits of regulated betting markets across Latin America, helping to strengthen awareness and trust in the industry.

Watch the full interview below.

Edited by: @MaiaDigital www.zonadeazar.com