Entain Reviews Strategic Options for CEE Business

Europe.- June 23, 2026 www.zonadeazar.com  Entain is reportedly evaluating strategic alternatives for its Central and Eastern Europe (CEE) joint venture, including a potential sale of its stake in the business. The review comes amid growing financial pressure from higher UK online gambling taxes.

News Details

According to reports cited by Yogonet and Reuters, Entain is assessing several options for its CEE operation, which includes major assets such as Croatia’s SuperSport and Poland’s STS. One possibility under consideration is the sale of its holding to joint venture partner EMMA Capital.

Discussions remain at an early stage and there is no certainty that a transaction will be completed. However, proceeds from any deal could help reduce debt and strengthen the group’s financial position.

Industry Context

The review follows significant tax increases introduced in the UK gambling sector. Duties on online casino games and slots have risen from 21% to 40%, while sports betting taxes increased from 15% to 25%. Entain estimates these measures will add around £200 million in annual costs.

Entain CEE generated EBITDA of £183.7 million in 2025, making it one of the group’s most important international assets.

Statements

Neither Entain nor EMMA Capital has officially confirmed the discussions. Both parties declined to comment on the reported negotiations.

Next Steps or Impact

Any decision regarding the CEE venture could reshape Entain’s presence across Central and Eastern Europe and demonstrate how major operators are adapting to rising taxation and regulatory pressures.

Industry stakeholders will closely monitor developments involving SuperSport, STS and other strategic assets within the venture.

Edited by: @_fonta