SBC Summit Tbilisi Expects More Than 2,500 Delegates

Georgia.- 8 July 2026 www.zonadeazar.com SBC Summit Tbilisi 2026 will return to the Sheraton Grand Tbilisi Metechi Palace on 15–16 July, with more than 2,500 industry professionals expected to attend. The event will bring together operators, affiliates, suppliers, regulators, investors and senior executives from Eastern Europe and Central Asia for two days of networking, education and business development.

News Details

Organised in partnership with SMH, the summit is expected to welcome more than 800 operators and 300 affiliates, alongside a large exhibition featuring leading companies from across the gaming sector. The conference agenda will cover regulation, technology, operations, affiliate marketing and emerging market opportunities.

Former Real Madrid, Liverpool and Spain striker Fernando Morientes will appear as a keynote speaker, sharing insights into leadership, elite performance, technological innovation and the growing relationship between sport and the betting industry.

The event will also feature a series of networking activities, including an invitation-only poker tournament, the official opening party, a C-level VIP dinner and the closing celebration, creating additional opportunities for commercial engagement.

Industry Context

SBC Summit Tbilisi has established itself as one of the leading gaming events for Eastern Europe and Central Asia. The 2026 edition will continue to emphasise regulation, responsible gambling, technological innovation and regional expansion as the sector experiences sustained growth across Eurasia.

Next Steps or Impact

With attendance expected to exceed 2,500 delegates, the event aims to reinforce Tbilisi’s position as a strategic hub for the gaming industry while generating new business opportunities and partnerships throughout the region.

Edited by: @_fonta