7K Bet Focuses on User Experience to Grow in Regulated Market
Brazil.- August 25, 2026 www.zonadeazar.comThe Brazilian fixed-odds betting market is entering a new phase. With regulations now in place, competition among licensed operators is increasingly determined less by visibility and more by the quality of the user experience. According to a report from the Ministry of Finance’s Secretariat of Prizes and Betting, approximately 25.2 million Brazilians used licensed platforms in 2025—a figure that places customer retention and relationship-building at the center of the industry’s strategy.
7K Bet, a brand managed by Ana Gaming Brasil, has structured its operations around this approach. The platform focuses its investments on technological stability, customer service, and promotions with a distinct identity and a defined schedule—following the model of “proprietary dates” established by major retail and e-commerce companies, which create recurring opportunities to engage with their customers rather than relying on one-off campaigns.
“As the regulated market matures, the relationship with the user ceases to be a sequence of commercial actions and becomes a continuous relationship strategy. At 7K Bet, what we seek to build is a preference for the complete experience: a stable platform, customer service, transparency in the rules, and communication that respects the consumer,” says Antonio Guerardi, CMO of Ana Gaming Brasil.
The same logic guides the brand’s presence in sports. As the master sponsor of Vitória, 7K Bet treats the sponsorship as a platform for building relationships with fans, with activations in the club’s physical and digital spaces and a schedule guided by data and active listening to users.
The experience offered by authorized operators also incorporates the protective measures provided for in the regulations. The rules established by Law No. 14,790 of 2023 include identity verification, restrictions on those under 18, and responsible gaming tools—such as usage limits and self-exclusion—features that, at 7K Bet, are integrated into the product itself: a sustainable relationship with the user requires moderation, limits, and an understanding that betting is adult entertainment, never as a source of income.
“Healthy competition in the regulated market is built on trust. A company that invests in technology, user protection, and transparent communication builds a lasting relationship, and it is this relationship that sustains long-term growth,” says Marco Tulio Oliveira, CEO of Ana Gaming Brasil.
The sector recorded approximately R$37 billion in gross gaming revenue in 2025, with about R$8.8 billion in federal tax revenue, according to the Ministry of Finance’s Secretariat of Prizes and Betting, and has been operating since July under expanded advertising regulations, which reinforce consumer warnings and the responsibility of the entire advertising chain. In this environment, 7K Bet’s strategy is that brands capable of combining experience, compliance, and respect for the user will remain relevant.
About Ana Gaming Brasil
Ana Gaming Brasil is a Brazilian operator of fixed-odds betting and online gaming, authorized by the Ministry of Finance’s Secretariat of Prizes and Betting and responsible for the 7K Bet and Bet.bet brands. The company implements identity verification, restrictions for those under 18, and responsible gaming tools—such as usage limits and self-exclusion—with a focus on adult entertainment, transparency, and player protection. In sports, 7K Bet is the master sponsor of Esporte Clube Vitória and maintains a presence in competitions and sports across the country.
Edited by @pererarte www.zonadeazar.com
