Play’n GO Expands Colombian Presence Through Betano

Colombia.- 10 July 2026 www.zonadeazar.com Play’n GO has launched its full games portfolio with Betano Colombia, strengthening its position in one of Latin America’s most mature regulated gaming markets. Players can now access the supplier’s complete catalogue, including flagship titles such as Book of Dead and Reactoonz.

News Details

The partnership extends Play’n GO’s regional distribution through Betano, the online betting and gaming brand operated by Kaizen Gaming. Colombian customers now have access to the supplier’s full portfolio, enhancing Betano’s online casino offering.

Play’n GO highlighted Colombia as one of Latin America’s most stable and mature regulated jurisdictions, making it a strategic market for its long-term regional expansion. The collaboration is also expected to leverage Betano’s strong customer base to accelerate casino growth.

Industry Context

Colombia continues to attract leading international gaming suppliers thanks to its established regulatory framework and the oversight of Coljuegos. The market remains a strategic gateway for companies seeking sustainable expansion across Latin America.

Statements

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus of our long-term global growth strategy.”

He added:

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance and outstanding entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a great success for both companies.”

Next Steps or Impact

The agreement strengthens Betano’s casino proposition while reinforcing Play’n GO’s regulated-market expansion strategy across Latin America. The partnership could pave the way for similar launches in additional jurisdictions where both companies continue to expand.

Edited by: @_fonta