Charles Oliveira to Appear at SBC Summit 2026 in Lisbon
Portugal.- 11 August 2026 | www.zonadeazar.com Brazilian UFC champion Charles Oliveira will appear at SBC Summit 2026 as an Aviator brand ambassador under the wider partnership between SPRIBE and UFC.
Known as “Do Bronx”, Oliveira will take part in activities across two days of the event, including attendee engagements, a dedicated networking activation and an appearance on the Super Stage at MEO Arena.
News Details
Oliveira’s programme will begin on Tuesday, 29 September, with a meet-and-greet at SPRIBE’s stand A416 between 14:00 and 16:00.
Attendees will have the opportunity to meet the fighter, take photographs and participate in an activation linked to the Aviator brand.
Oliveira will also attend an exclusive SPRIBE networking event later that evening.
On Wednesday, 30 September at 11:30, the Brazilian fighter will appear on the Super Stage at MEO Arena for a keynote focused on his sporting career, performing under pressure and the relationship between athletes and brands.
Industry Context
Oliveira joined Aviator’s ambassador roster during 2026 as part of SPRIBE’s wider collaboration with UFC.
The partnership includes campaigns and fan-focused activations designed to expand the game’s reach in Brazil and other important international markets, using Oliveira’s profile to connect with new audiences.
His involvement also reflects the growing use of internationally recognised athletes within gaming and betting marketing strategies, particularly through live experiences, brand partnerships and cross-sector campaigns.
SBC Summit 2026 will take place from 29 September to 1 October at Feira Internacional de Lisboa and MEO Arena, with 40,000 professionals expected from betting, gaming, payments, affiliation, marketing, technology and media.
Statements
SBC Founder and CEO Rasmus Sojmark highlighted Oliveira’s record and popularity within UFC and said his presence across the exhibition floor and Super Stage represents the type of experience intended to distinguish SBC Summit.
SPRIBE Co-Founder and CEO David Natroshvili said Oliveira represents ambition, resilience and a strong connection with fans, qualities the company wants Aviator to embody.
He also highlighted the opportunity for attendees to experience different sides of Oliveira through the booth activation, networking event and Super Stage appearance.
Next Steps or Impact
Oliveira’s attendance will strengthen the sporting and entertainment component of SBC Summit 2026 while providing significant international exposure for Aviator.
The Super Stage programme will also include major figures from sport and business, including Michael Jordan, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason Robins.
The combination of industry executives and global sporting personalities underlines the growing convergence between gaming, betting, entertainment, sport and international brand marketing.
Editó: @fonta
