Esportes da Sorte Marks Father’s Day with Marcelinho Carioca
Brazil.- 11 August 2026 | www.zonadeazar.com Esportes da Sorte organised a special Father’s Day experience for Corinthians supporters and their families, bringing them together with club legend Marcelinho Carioca at Neo Química Arena.
The initiative was designed to strengthen the connection between the brand, the club and its supporters through a series of exclusive activities surrounding a Corinthians match.
News Details
Invited families received access to an exclusive hospitality box and took part in a guided visit to the Corinthians Memorial at Parque São Jorge alongside Marcelinho Carioca.
The experience also included interaction with current first-team players during their warm-up, access to the pitch to take shots at goal and a welcome from the brand’s team.
The activation took place around the match in which Corinthians defeated Internacional 2-1. Despite the victory, the São Paulo side was eliminated 3-2 on aggregate.
Industry Context
The initiative forms part of Esportes da Sorte’s strategy of creating experiences that bring supporters closer to their sporting idols while deepening the relationship between sponsor, club and audience.
The agreement between Esportes da Sorte and Corinthians is the largest sponsorship contract in the club’s history and runs for three years.
The partnership covers the professional men’s and women’s football teams, youth categories, investment in the playing squad and projects aimed at the club’s most loyal supporters.
Esportes da Sorte operates within Brazil’s regulated betting market under federal authorisation and forms part of Esportes Gaming Brasil, which also owns the Onabet and Lottu brands.
Statements
Marcelinho Carioca said:
“Being at Neo Química Arena with the supporters is always magical, but seeing the same emotion in the eyes of these fathers and children that I felt when wearing this shirt is priceless.”
He added:
“Corinthians is a tradition passed from generation to generation; it is family love.”
Andréa Curral, Marketing Director at Esportes da Sorte, stated:
“Football is made of feelings that transcend generations. Seeing the happiness of the families inside the stadium shows that the result on the pitch is only one part of something much bigger.”
She added:
“We want to continue creating memorable moments and celebrating loyal supporters through our activations.”
Next Steps or Impact
Esportes da Sorte will continue using its Corinthians partnership to develop initiatives connecting sports sponsorship with exclusive in-person experiences for supporters.
The Father’s Day activation reinforces a strategy that goes beyond traditional brand visibility by building emotional connections through access to players, historic club figures and iconic Corinthians venues.
Editó: @fonta
