Polymarket Becomes Official Prediction Markets Provider of ATP Tour
United States.- 12 August 2026 | www.zonadeazar.com Polymarket has signed a strategic partnership with Tennis Data Innovations (TDI), becoming the official prediction markets provider of the ATP Tour.
The agreement also gives the platform exclusive live-streaming rights within the prediction markets category in the United States, combining matches, official data and real-time markets within a single experience.
News Details
The partnership covers approximately 20,000 matches per season across the ATP Tour and ATP Challenger Tour.
Coverage includes main-draw and qualifying singles and doubles matches, together with major events such as Indian Wells, the Miami Open, Cincinnati Open and Nitto ATP Finals.
Registered Polymarket users in the United States will be able to watch live matches directly within the platform while accessing markets linked to those events.
TDI will provide the live streams, while Sportradar will supply official real-time data and probabilities to support timely market settlement.
Integrity and Data
The agreement also incorporates Sportradar’s integrity services.
The integration is designed to combine streaming, official data and prediction markets in a single ecosystem, allowing users to follow matches and trade on sports-related outcomes in real time.
Polymarket believes tennis is particularly well suited to this model because momentum can shift from point to point throughout a match.
Statements
Ari Borod, President of Sports Business Development at Polymarket, said:
“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time.”
He added that combining ATP live streaming, official data and prediction markets in one location creates a more dynamic way for fans to engage with matches as they unfold.
David Lampitt, CEO of Tennis Data Innovations, said the way fans follow and interact with sport continues to evolve.
He added that the partnership with Polymarket will provide ATP audiences with a new way to connect with tennis throughout the season.
Industry Context
The agreement expands Polymarket’s sports partnership portfolio, which already includes relationships with organisations such as MLB, MLS and UFC.
Unlike earlier partnerships focused primarily on branding and official data, the ATP agreement also includes live-media rights and direct product integration.
Tennis’ year-round calendar also provides an opportunity to maintain sustained user engagement rather than relying solely on individual major events.
Next Steps or Impact
Polymarket will use the partnership to strengthen its position within the US sports prediction markets segment.
The combination of live streaming, official data and real-time markets represents an evolution of the traditional sports partnership model and brings prediction markets closer to an integrated sports-consumption experience.
The agreement also reinforces the importance of official data and integrity services as sports-related event markets continue to expand.
Editó: @fonta
