Logrand Unites 15 Casinos in “Aniversario Galáctico” Campaign
Mexico.- 13 August 2026 | www.zonadeazar.com Logrand Entertainment Group has launched “Aniversario Galáctico”, a new campaign bringing all of the group’s brands and 15 casinos together under a single creative platform for the first time.
Under the slogan “Destino: Tu Casino Favorito”, the campaign creates a shared narrative universe featuring an astronaut, a robot croupier and a distinctive crew of aliens.
Campaign Details
The initiative was developed alongside agency VML and presents each Logrand casino as its own solar system within one shared galaxy.
Within each system, the group’s different entertainment offerings become individual planets, including gaming machines, tables, sports bars, food and beverage, online casino and prize draws.
The concept allows Logrand to bring its entire portfolio under a common identity while preserving the individual personality of each brand.
Multichannel Strategy
“Aniversario Galáctico” is running from 26 July to 31 August through a communications strategy combining physical and digital channels.
The campaign includes activations and signage across the group’s casinos, out-of-home advertising, television, radio, social media and contextual digital advertising.
It also features YouTube bumpers and a final phase involving content creators and influencers through a UGC-focused approach.
Statements
Carlos Magaña, Marketing and Commercial Director at Logrand Entertainment Group, said:
“We have strong brands, and each one used to tell its story separately. Now we have built a universe where they all coexist without losing their personality.”
He added that “Aniversario Galáctico” has created a shared platform that the company can continue developing over the coming years.
Industry Context
The campaign marks a shift in Logrand’s communication strategy, moving from individual narratives for each property towards an integrated concept capable of representing the full portfolio.
By combining land-based entertainment, sportsbook, hospitality and online casino products, the group is also presenting its offering as a connected entertainment ecosystem.
The use of traditional media, outdoor advertising, digital platforms and user-generated content broadens the campaign’s reach and seeks to create a recognisable identity across different customer segments.
Next Steps or Impact
The campaign will remain active until 31 August and represents the first implementation of Logrand’s new shared narrative platform.
For the group, the concept provides a foundation for future marketing and commercial campaigns within the same creative universe while preserving the identity of each individual casino.
The initiative therefore reinforces Logrand’s strategy of connecting its entertainment assets through a more integrated brand proposition.
Editó: @fonta
