RubyPlay Makes Swiss Debut with mycasino
Switzerland.- 14 August 2026 | www.zonadeazar.com RubyPlay has entered the Swiss market for the first time through a new partnership with mycasino by Grand Casino Luzern, further expanding its presence across regulated European markets.
The agreement will bring a selection of RubyPlay titles to the portfolio of one of Switzerland’s leading online casino brands.
First Launch in Switzerland
As part of the integration, mycasino players will initially gain access to several RubyPlay titles, including:
- Diamond Explosion 7s SE.
- Book of Riches Deluxe Chapter 2.
- Immortal Ways Cleopatra.
- Go High Panda.
- Elephant Stampede SE.
Titles from Koala Games are also expected to be introduced during a later phase of the partnership.
Expansion in Regulated Markets
The Swiss launch forms part of RubyPlay’s strategy to continue strengthening its position across regulated European jurisdictions.
The company aims to combine casino content with platform-level engagement tools while progressively expanding the reach of its wider studio ecosystem.
Switzerland represents another step in that strategy, particularly given the market’s emphasis on compliance and regulated operations.
Statements
Dima Reiderman, CCO at RubyPlay, said entering Switzerland represents an important step for the company as it continues strengthening its presence in established regulated European markets.
He said the supplier aims to become a trusted partner for operators in the country by building long-term relationships and progressively expanding its offering of games, engagement tools and innovation.
Reiderman also highlighted that the partnership with mycasino provides a strong foundation for establishing RubyPlay’s position in Switzerland and developing the relationship further over time.
Wolfgang Bliem, CEO of Grand Casino Luzern, said the company had been looking for a partner capable of bringing something new to its content portfolio while also offering room for future development.
He highlighted both RubyPlay’s initial game selection and the breadth of its wider studio ecosystem.
mycasino Context
mycasino is operated by Grand Casino Luzern and has been active since 2019.
Since launch, the platform has built its offering around premium gaming content and the introduction of new entertainment options for Swiss players.
The RubyPlay integration expands that approach with new titles and the potential to add content from partner studios in future phases.
Next Steps or Impact
The partnership gives RubyPlay a direct foothold in Switzerland and an opportunity to develop commercial relationships within one of Europe’s established regulated markets.
For mycasino, the agreement broadens the diversity of its portfolio and creates scope to progressively introduce additional content from the RubyPlay ecosystem.
The next phase will include Koala Games titles and could provide the foundation for a wider expansion of the partnership.
Editó: @fonta
