AloPlay Appoints Alon Eshed as Chief Commercial Officer
Cyprus.- 14 August 2026 | www.zonadeazar.com AloPlay has appointed Alon Eshed as Chief Commercial Officer (CCO), strengthening its commercial leadership as the company accelerates international expansion and grows its partner network.
Eshed will lead all customer-facing functions, including Sales, Marketing and Account Management, while also taking responsibility for the company’s commercial strategy and strategic partnerships.
Next Stage of Growth
The appointment comes as AloPlay expands its international presence.
The company recently secured a licence in South Africa and continues to grow its partner network across Latin America and other high-growth regions.
Eshed’s arrival is designed to ensure the commercial organisation can scale alongside the company’s broader international expansion.
Alon Eshed’s Experience
Eshed brings more than a decade of experience in business development and commercial leadership, with much of his career spent within the iGaming industry.
His background includes B2B partnerships, complex negotiations and scaling commercial operations.
As CCO, one of his primary responsibilities will be to strengthen AloPlay’s commercial organisation and expand its client portfolio across new markets.
Statements
Alon Eshed said strong technology alone is no longer enough to win operators, as many suppliers now offer competitive technical solutions.
He explained that what attracted him to AloPlay was the company’s ambition to become a strategic partner around which operators can build their businesses rather than simply another platform provider.
Eshed also stressed the importance of supplier relationships that continue beyond integration, with partners that understand operators’ businesses, adapt to their needs and actively support their growth.
AloPlay CEO Uri Cohen said technology can earn a supplier a place at the table, but people and partnerships are what turn platforms into long-term relationships.
He added that Eshed’s appointment reflects AloPlay’s investment in strengthening that partnership-led approach as the business grows.
Technology Ecosystem
AloPlay provides an end-to-end B2B iGaming platform built around flexibility and modular architecture.
Its ecosystem combines casino, sportsbook and game aggregation through a single API and can be delivered as turnkey, white label or fully managed.
The modular structure allows operators to select the components they need rather than relying on a release-locked platform or rigid development cycle.
Commercial Strategy
The company aims to combine its technology proposition with a stronger focus on long-term partnerships.
Eshed will be responsible for bringing that approach across the commercial organisation, strengthening existing client relationships and developing new opportunities internationally.
His appointment also comes as AloPlay expands its product roadmap with new player-engagement solutions.
Next Steps or Impact
Alon Eshed’s appointment gives AloPlay additional senior commercial leadership as it moves into its next phase of international expansion.
The company will seek to grow its operator portfolio, establish new strategic partnerships and capture opportunities in markets including South Africa and Latin America.
The move further supports AloPlay’s ambition to position itself as an integrated technology partner for casino and sportsbook operators.
Editó: @fonta
