7K Poker Makes Live Debut with Celebrities and R$300,000 Prize Pool
Brazil.- 18 August 2026 | www.zonadeazar.com 7K Poker has taken another step in its Brazilian growth strategy by staging its first live poker table, the 7K Poker Table — São Paulo Edition.
Held at Rooftop Billboard in São Paulo, the activation brought together personalities from entertainment, gaming, music and sport for a competition featuring R$300,000 in prizes.
First Live Experience
The event marked the beginning of a new phase of in-person activations for the Brazilian platform dedicated exclusively to poker.
Built around the concept of bringing “celebrity poker” into a live environment, the company transformed its digital proposition into an in-person experience combining competition, entertainment and content production.
The event lasted approximately six hours.
Jota Amâncio Hosts the Event
Brand ambassador Jota Amâncio hosted the inaugural edition.
He brought together 30 guests from his social and professional network, with the main competition taking place at an official tournament table.
The official livestream also featured expert commentary from Guilherme Kalil.
Celebrities and Content Creators
Among those competing at the main table or attending the event were:
- Rodrigo Fêê “El Gato”.
- Pyong Lee.
- Gabily.
- Racha.
- NoBru.
- Leo Picón.
- Jota Amâncio.
- Gil Cebola.
- Otsuka.
- Tierry.
Collectively, the personalities involved reach audiences numbering in the tens of millions across social media.
Gabily Takes the Top Prize
Influencer and singer Gabily emerged as the winner at the end of the competition.
By combining public figures, livestreaming and competitive poker, 7K Poker sought to extend the reach of its brand beyond its existing player community.
International Tournament-Style Production
The Rooftop Billboard installation featured bespoke staging built around 7K’s visual identity, including green-themed lighting, an exclusive bar and a VIP area.
An official nine-player table with professional dealers was also installed.
The production was designed to reproduce the visual style and broadcast dynamics associated with major international poker competitions.
Statements
Antonio Guerardi, Marketing Director at Ana Group, said the initiative reflects 7K Poker’s proposition of connecting poker’s competitive and high-performance nature with entertainment and digital culture.
He highlighted the company’s intention to move beyond isolated content by creating live experiences, real games and broadcasts capable of demonstrating the strength of the brand.
Content Strategy
The first live table also allows 7K Poker to build its own library of branded content.
The company plans to use the full broadcast and additional material from the event through collaborative posts involving 7K Poker’s official profile, Jota Amâncio and creator Jeffão.
The activation therefore serves both as an in-person event and as a longer-term digital marketing asset.
About 7K Poker
7K Poker is a Brazilian online poker platform and forms part of the Ana Group ecosystem.
Its product range includes Texas Hold’em, Omaha, Cash Games, Sit & Go, Rapid and Spins.
The brand is available exclusively to customers aged over 18 and combines technology, operational stability and responsible gambling tools.
Next Steps or Impact
The São Paulo Edition marks the beginning of a strategy combining online poker with live experiences and content featuring personalities with significant digital reach.
For 7K Poker, events of this kind can help strengthen community engagement, increase brand recognition and introduce poker to wider audiences across the Brazilian market.
Editó: @fonta
