BiS SiGMA Strengthens the Connection Between iGaming and Football at Confut 2026
Brazil.- August 19, 2026 www.zonadeazar.com BiS SiGMA South America, Latin America’s leading B2B event for iGaming, sports betting, and technology, will be present at Confut Sudamericana 2026, taking place September 8–10 at the Grand Hyatt Rio de Janeiro. For the second consecutive year, participation in the leading business gathering of the South American soccer industry reinforces the event’s strategy of bringing the sports betting ecosystem closer to clubs, federations, brands, and other players in the sports market.
The presence at Confut Sudamericana reflects a growing convergence between the betting and soccer industries—two sectors that generate billions of dollars in South America and are forging an increasing number of commercial and strategic partnerships. During the event, BiS SiGMA will bring together C-level executives, regulated operators, technology providers, and compliance experts to discuss trends, opportunities, and pathways for the sustainable development of sports betting as a key source of revenue and engagement for professional soccer.
Throughout the three-day program, BiS SiGMA will feature an exclusive booth dedicated to networking and business development, in addition to participating in strategic discussions on topics such as regulation, sports sponsorship, technology, and innovation applied to soccer. The organizers expect the event to generate more than 3,000 business meetings, connecting an ecosystem that brings together more than 3,000 clubs and brands, approximately 600 exhibitors, and an estimated audience of 20,000 business contacts.
A Maturing Market
BiS SiGMA’s participation comes at a time when the Brazilian sports betting market is consolidating; it is marking its first year under the new regulatory framework and has already positioned itself among the world’s largest markets in terms of online revenue. In this context, the growing partnership between betting companies and the soccer industry is taking on new dimensions, with opportunities that go beyond traditional sponsorship.
For clubs and sports organizations, betting represents an opportunity to diversify revenue streams, develop new experiences for fans, and expand strategies for engaging with their communities. For operators, the connection with soccer provides access to one of the sport’s most engaged fan bases, creating opportunities for brand activation, customer acquisition, and consumer engagement.
Participation in Confut Sudamericana thus reinforces BiS SiGMA’s position as one of the key links between the iGaming market and Latin America’s major sports ecosystems, expanding opportunities for networking, business, and knowledge exchange among the industry’s various players.
Event Details:
Confut Sudamericana 2026
Grand Hyatt Rio de Janeiro
September 8–10, 2026
BiS SiGMA South America
Edited by @pererarte www.zonadeazar.com
