Exalogic and Fast Track Bring Agentic CRM to the Italian Market
Italy.- 20 August 2026 | www.zonadeazar.com Exalogic has deepened its collaboration with Fast Track to introduce AI-powered agentic CRM workflows across its network of licensed gaming operators in Italy.
The technical integration and alignment with Italian compliance requirements have been completed, with several operators already live with the technology.
More Than 20 Licensed Brands
More than 20 licensed gaming brands in Italy currently operate using Exalogic technology.
The integration gives these companies a scalable route to deploying Fast Track tools within their CRM operations while maintaining the regulatory and operational requirements of the Italian market.
AI Agents to Automate CRM
The solution enables artificial intelligence agents to work alongside operator teams.
Their capabilities include:
- Applying policies consistently.
- Documenting decisions.
- Identifying anomalies earlier.
- Executing CRM tasks.
- Automating end-to-end customer-management processes.
Through Fast Track AI, teams can interact with the platform conversationally and delegate complete CRM tasks to AI agents.
From Assistance to Execution
The agentic CRM model is designed to move beyond the use of artificial intelligence purely for analysis or content generation.
AI agents can participate directly in operational processes and complete selected workflows from beginning to end.
This can reduce manual workloads and increase teams’ ability to manage large player bases and multiple brands.
Compliance Built into the Integration
A central element of the partnership is adapting the technology to Italy’s regulatory requirements.
AI agents can operate within established policies and rules while recording decisions and helping identify potential anomalies at an earlier stage.
The integration is therefore designed to combine automation with transparency and control in one of Europe’s major regulated gaming markets.
Statements
Domenico Maggi, Managing Partner at Exalogic, highlighted Italy as one of the most sophisticated regulated markets in iGaming.
He said working with Fast Track allows Exalogic teams to deploy agentic workflows without compromising regulatory compliance or the specific requirements of the local market.
Simon Lidzén, Co-Founder and CEO of Fast Track, highlighted the close collaboration with Exalogic and said the rollout has been successful among Italian operators already using the solution.
Local Market Expertise
Fast Track supports the implementation with Italian-language expertise and knowledge of the country’s regulatory and operational requirements.
The approach is intended to ensure that artificial intelligence capabilities can be deployed without losing sight of jurisdiction-specific obligations.
For Exalogic, the integration adds new automation capabilities to a platform already supporting a broad network of licensed Italian operators.
Industry Context
AI agents represent a new stage in the automation of CRM within iGaming.
Unlike conventional tools centred primarily on segmentation and preconfigured campaigns, agentic systems can receive objectives, analyse available information and execute different stages of a workflow.
Their deployment in regulated markets also creates new considerations around supervision, traceability, player protection and regulatory compliance.
Next Steps or Impact
With the integration already operational, the more than 20 licensed brands using Exalogic technology now have infrastructure capable of progressively deploying Fast Track’s agentic workflows.
For operators, the partnership can reduce manual CRM processes and increase automation while retaining controls tailored to Italian requirements.
The agreement also positions agentic artificial intelligence as an emerging technology within regulated iGaming operations in Italy.
Editó: @fonta
