BiS SiGMA Strengthens iGaming and Football Links at CONFUT 2026
Brazil.- 20 August 2026 | www.zonadeazar.com BiS SiGMA South America has confirmed its participation in CONFUT Sudamericana 2026, one of the leading business gatherings for the South American football industry.
The event will take place from 8 to 10 September at the Grand Hyatt Rio de Janeiro, marking the second consecutive year in which BiS SiGMA has participated.
Its presence is intended to strengthen connections between the iGaming and sports betting ecosystem and football clubs, federations, brands and other industry stakeholders.
Growing Convergence Between Betting and Football
BiS SiGMA’s participation comes amid increasing commercial and strategic convergence between sports betting and professional football.
Relationships between the two industries now extend beyond conventional sponsorship arrangements.
The evolving market is creating opportunities around technology, fan engagement, customer acquisition, digital experiences and new revenue streams for clubs and sports properties.
Executives, Operators and Suppliers
During the three-day event, BiS SiGMA will bring together C-level executives, regulated operators, technology providers and compliance specialists.
Discussions will focus on trends and opportunities connected to the sustainable development of sports betting.
The initiative will also create direct links between major gaming companies and organisations operating across South America’s football business ecosystem.
Regulation and Sports Sponsorship
Topics expected to feature prominently include:
- Sports betting regulation.
- Sponsorship and commercial partnerships.
- Football technology.
- Innovation.
- New revenue streams.
- Fan engagement.
- Sustainable market development.
Regulation is particularly significant in Brazil as the country continues consolidating its federal framework for fixed-odds betting.
Dedicated Networking Space
BiS SiGMA will operate a dedicated stand throughout CONFUT Sudamericana, focused on networking and business development.
Its physical presence will allow iGaming companies to connect directly with clubs, brands, federations and sports-industry suppliers.
CONFUT expects to facilitate more than 3,000 business meetings during the event.
Scale of CONFUT Sudamericana
Organisers estimate that the ecosystem connected to the event includes:
- More than 3,000 clubs and brands.
- Around 600 exhibitors.
- An estimated 20,000 commercial contacts.
- More than 3,000 projected business meetings.
The scale positions CONFUT as an important commercial platform for the South American football industry.
Brazil’s Maturing Betting Market
BiS SiGMA’s participation comes as Brazil’s sports betting market moves further into its regulated phase.
Within this environment, relationships between betting businesses and sports organisations are expanding into new areas.
For clubs, sports betting can provide opportunities for revenue diversification and the development of new fan experiences.
For operators, football provides access to one of the region’s largest and most engaged sporting audiences.
Industry Context
The relationship between football and iGaming is developing towards increasingly broad commercial models.
Partnerships can now incorporate technology, digital activations, content, data and engagement strategies alongside traditional sponsorship.
CONFUT Sudamericana will provide a forum for discussing how these opportunities can develop within a regulated and sustainable environment.
Next Steps or Impact
BiS SiGMA’s participation in CONFUT Sudamericana 2026 will strengthen institutional and commercial links between two industries that are becoming increasingly interconnected across Brazil and South America.
The event will create new conversations between operators, suppliers, clubs and federations around regulation, technology, monetisation and fan experience.
It will also reinforce BiS SiGMA’s position as a bridge between Latin America’s iGaming ecosystem and the professional sports industry.
Editó: @fonta
