Brazil Bill Proposes Technical Officer for Betting Advertising
Brazil.- 21 August 2026 | www.zonadeazar.com Brazil’s Chamber of Deputies has received legislation proposing the creation of a Technical Officer for Commercial Communications (RTCC) for advertising campaigns in sectors regarded as high risk, including fixed-odds betting.
Bill 5,115/2026, introduced by Federal Deputy Laura Carneiro (PSD-RJ), would require paid betting advertisements to have an authorised professional responsible for the campaign before publication.
Penalties under the proposal could reach R$10 million.
Mandatory Technical Officer
Under the bill, paid betting advertising covered by the legislation would need to identify an RTCC and have a Commercial Communications Responsibility Term (TRCC) before appearing in traditional media or online.
The technical officer would assume responsibility for ensuring the campaign meets the relevant requirements.
The measure would not prevent multidisciplinary teams from continuing to create, write or produce advertising material.
Who Could Act as an RTCC
The legislation provides several potential professional routes for becoming an authorised technical officer, with detailed eligibility criteria to be established through subsequent regulation.
Eligible backgrounds could include:
- University education in Advertising.
- Social Communications.
- Related areas.
- Technical certification.
- Relevant professional experience.
Further regulation would determine the specific requirements.
Joint Liability
The RTCC could be held jointly liable with the advertiser for consumer harm caused by advertising considered:
- Misleading.
- Abusive.
- Fraudulent.
The initiative is intended to create a clearer chain of accountability and improve advertising traceability.
It is particularly aimed at reducing risks linked to promises of easy financial gains, financial scams and abusive commercial practices.
Name Lending Prohibited
The bill also states that a technical officer would not be permitted simply to lend their name or credentials to a campaign without genuinely performing the required responsibilities.
Such conduct would be classified as a serious infringement.
The provision is designed to prevent the RTCC role from becoming an administrative formality without meaningful oversight.
Advertising Platforms Would Also Face Duties
The proposal extends obligations beyond advertisers and technical professionals.
Advertising-distribution platforms would have to require RTCC and TRCC identification before enabling commercial accounts or distributing paid advertisements from the covered sectors.
Platforms would also need to maintain records linking each advertisement to:
- The advertiser.
- The technical officer.
- The corresponding responsibility documentation.
This information would need to be provided to authorities when requested.
No Mandatory Prior Monitoring
The bill specifies that these requirements would not create an obligation for platforms to proactively monitor all advertising content before publication.
The proposed model instead focuses on identification, documentation and traceability.
Fines of Up to R$10 Million
Breaches could result in several administrative penalties.
These include:
- Warnings.
- Public admonition.
- Fines ranging from R$10,000 to R$10 million.
The value of a penalty would take into account factors including the seriousness of the infringement, financial benefit obtained, economic capacity and repeat offending.
For repeat violations, financial penalties could be doubled.
Other High-Risk Sectors Included
The proposal is not limited to fixed-odds betting.
The technical-responsibility framework would also apply to advertising involving:
- Credit and loans.
- Investments and cryptoassets.
- Medicines.
- Health and aesthetic products.
- Courses and mentoring promising financial gains.
- Products aimed at children and teenagers.
The wider objective is to strengthen accountability for commercial communications considered capable of posing greater risks to consumers.
Industry Context
Brazil is undergoing an extensive reassessment of betting-advertising rules following the launch of its federally regulated fixed-odds market.
Growing brand exposure, alongside debates over underage gambling, Responsible Gambling and promotional practices, has prompted several legislative initiatives aimed at adding further obligations for the sector.
Creating the RTCC would introduce another layer of individual accountability for betting campaigns.
Next Steps or Impact
Bill 5,115/2026 must still proceed through the Chamber of Deputies and its provisions are not currently in force.
If approved, operators, advertising agencies and platforms would need to adapt their processes to identify technical officers and retain documentation for individual campaigns.
The proposal could significantly change how betting advertising is approved and distributed in Brazil by establishing personal accountability, mandatory traceability and fines reaching R$10 million.
Editó: @fonta
